Latest News

Back to Latest News back

 

FMG secures naming rights for Waikato Stadium

FMG secures naming rights for Waikato Stadium
July 31, 2015

Waikato Stadium will be known as FMG Stadium Waikato from October as a result of an agreement that sees FMG (Farmers Mutual Group) take on the naming rights for the Hamilton venue for the next 10 years - with an option to extend the arrangement for a further five years.

FMG, New Zealand's leading rural insurer, is currently enjoying a period of growth across the country, becoming one of New Zealand's most respected brands.

Owned by its rural policy holders, it is currently  constructing new offices in Hamilton, and will be increasing staffing numbers in the region.

Welcoming the new naming rights sponsorship agreement, Hamilton Mayor Julie Hardaker stated "FMG is a well-respected organisation and the perfect fit for Waikato Stadium.

"FMG is 100% New Zealand owned and has a strong connection with rural New Zealand. The Council and FMG are significantly aligned to growth in the city and region. These factors made this agreement an attractive opportunity for Hamilton.”

Details of the financial aspects of the new commercial rights arrangement remain confidential, but Mayor Hardaker says the sponsorship will be good for the region.

She added “we're not selling the stadium. This is a naming rights sponsorship, and the facility will become known as FMG Stadium Waikato, keeping its strong regional identity and link to the Waikato."

A portion of FMG's investment will go toward enhancing the experience of patron and event participants.

Waikato Stadium was built on the site of what was formerly Hamilton’s Rugby Park, and is home to the Chiefs Super Rugby Franchise and the Waikato Rugby Union. It formally opened in 2002, with a Super Rugby match between the Chiefs and the Crusaders. It is multi-purpose, having also hosted football (the FIFA U-20 World Cup 2015), rugby league, motorcycle stunt crews Crusty Demons and Nitro Circus, as well as American football (gridiron) and concerts.

Mayor Hardaker says Council is open to discussion with other organisations interested in similar arrangements for Seddon Park (the city's international cricket ground), and Claudelands.

She concluded “if would-be venue sponsors align with Council's goals and aspirations for the city, then we're keen to talk."

4th July 2015 - HAMILTON TURF TECHNICIAN HEADS TO SAMOA FOR ALL BLACKS TEST PREPARATION

17th October 2014 - GATES OPEN AT HAMILTON’S SEDDON PARK

9th November 2012 - WAIKATO RUGBY MAKES EARLY REPAYMENT OF HAMILTON CITY COUNCIL LOAN

25th November 2011 - CHIEFS AND COUNCIL BROKER NEW WAIKATO STADIUM DEAL


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 
 

Momentus Technologies

About: Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. With over 50,000 users in more…

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

VITEC

Stadiums and venues around the world recognise that success hinges on more than just what happens on the pitch. More than ever, fan engagement within each facility is a critical part of the overall…

read more

Entertainment / Sport / Technology / Venues

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business