Latest News

Back to Latest News back

 

FMG secures naming rights for Waikato Stadium

FMG secures naming rights for Waikato Stadium
July 31, 2015

Waikato Stadium will be known as FMG Stadium Waikato from October as a result of an agreement that sees FMG (Farmers Mutual Group) take on the naming rights for the Hamilton venue for the next 10 years - with an option to extend the arrangement for a further five years.

FMG, New Zealand's leading rural insurer, is currently enjoying a period of growth across the country, becoming one of New Zealand's most respected brands.

Owned by its rural policy holders, it is currently  constructing new offices in Hamilton, and will be increasing staffing numbers in the region.

Welcoming the new naming rights sponsorship agreement, Hamilton Mayor Julie Hardaker stated "FMG is a well-respected organisation and the perfect fit for Waikato Stadium.

"FMG is 100% New Zealand owned and has a strong connection with rural New Zealand. The Council and FMG are significantly aligned to growth in the city and region. These factors made this agreement an attractive opportunity for Hamilton.”

Details of the financial aspects of the new commercial rights arrangement remain confidential, but Mayor Hardaker says the sponsorship will be good for the region.

She added “we're not selling the stadium. This is a naming rights sponsorship, and the facility will become known as FMG Stadium Waikato, keeping its strong regional identity and link to the Waikato."

A portion of FMG's investment will go toward enhancing the experience of patron and event participants.

Waikato Stadium was built on the site of what was formerly Hamilton’s Rugby Park, and is home to the Chiefs Super Rugby Franchise and the Waikato Rugby Union. It formally opened in 2002, with a Super Rugby match between the Chiefs and the Crusaders. It is multi-purpose, having also hosted football (the FIFA U-20 World Cup 2015), rugby league, motorcycle stunt crews Crusty Demons and Nitro Circus, as well as American football (gridiron) and concerts.

Mayor Hardaker says Council is open to discussion with other organisations interested in similar arrangements for Seddon Park (the city's international cricket ground), and Claudelands.

She concluded “if would-be venue sponsors align with Council's goals and aspirations for the city, then we're keen to talk."

4th July 2015 - HAMILTON TURF TECHNICIAN HEADS TO SAMOA FOR ALL BLACKS TEST PREPARATION

17th October 2014 - GATES OPEN AT HAMILTON’S SEDDON PARK

9th November 2012 - WAIKATO RUGBY MAKES EARLY REPAYMENT OF HAMILTON CITY COUNCIL LOAN

25th November 2011 - CHIEFS AND COUNCIL BROKER NEW WAIKATO STADIUM DEAL


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

HRMWEB

At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…

read more

Finance / Fitness / Technology

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business