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Fixon Media Group highlight specialism in telling the brand story of community sports

Fixon Media Group highlight specialism in telling the brand story of community sports
October 30, 2023

Melbourne-based Fixon Media Group have shared how, in just 18 months of operations, they have worked with community sport and related organisation in enhancing their communications and marketing.

A video production company specialising in telling the brand stories of companies, Fixon Media Group (FMG) has a specific interest in helping brands related to the sporting industry, already have developing strong links with the Victorian Athletic League and Melbourne Grammar.

FMG Director, Didier Le Miere explains “a brand story is a modern method of video marketing which helps companies form a deep and emotive communication with their clients and prospects, helping them to engage with them in a more personable manner.

“It is the centrepiece of a company’s internal and external marketing, and acts as a guideline for all decisions.”

With a team of five additional staff, FMG has, since its launch in May 2022, worked with not only Melbourne Grammar and the Victorian Athletic League but also the Maryborough Highland Society (Maryborough Gift), Evoke Early Learning, Ace Body Corporate and Main St Mornington.

FMG’s work with the Victorian Athletic League includes live-broadcasting the Maryborough Gift as well as capturing video forage for social media highlights at each of their race meetings during the season.

With the capability to service clients across Australia, FMG also has its own podcast, From Grassroots To Glory, which highlights how brands help athletes achieve greatness.

One recent podcast featured Daniel Gunn from geotechnical engineers AS James about the work they were doing in paving pathways for upcoming athletes in Ballarat.

Click here to access the Grassroots To Glory podcast.

For more information go to

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