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The organisers of the upcoming Business of Sport Summit 2016 have shared five key reasons why potential delegates should attend the sport industry’s leading annual sport forum.

Being held in Sydney on 25th and 26th March 2015, BOSS is a strategic event featuring the most inventive and influential leaders in sport.

It will present opportunities to:

1. Learn from the game changers 
NFL and rugby share a common dream: conquering the world. 

Hear from Mark Waller, Executive Vice-President of the NFL, about capitalising on the global sports market. Share in the lessons learnt from managing the 2015 Rugby World Cup when the World Rugby Chief Executive, Brett Gosper, takes to the stage, explaining his contribution to making England 2015 ‘the biggest and best’ Rugby World Cup ever. 

2. Hear from the market disruptors 
What do the UFC and Tough Mudder have in common? 

Both companies are sending shock-waves through the sports industry with their explosive growth and rising fan base. 

Learn from the UFC’s Jackie Poriadjian about growing a sports company through marketing while Tough Mudder Chief Executive Will Dean will address ‘Adventures in Mud: Creating Unconventional LifeChanging Experiences’. 

3. Gain topical insights into sports integrity 
As doping scandals rock the Australian sporting world, integrity has resurfaced on the radar of our sports executives. Refresh your understanding of international expectations about good governance and integrity in sport by hearing from Darren Bailey of the Football Association (UK) and the EU Group on Good Governance. 

4. Enhance your fan engagement & sponsorship activation 
Experts from Heineken, GM Holden, ANZ and Nine Entertainment will share their compelling sponsorship and engagement know-how. 

Learn the secrets to building prosperous partnerships from Hans Erik Tuijt, Director of Global Sponsorships for Heineken. 

5. Network with sport’s biggest stakeholders 
The Business of Sport Summit is your opportunity to network with more than 350 of the most senior sports executives. This exclusive event features dozens of stakeholders, including the NRL, the Australian Olympic Committee, Tennis Australia, the PGA, Twitter, the ARU, Cricket Australia, Nine Entertainment, the FFA and the ASC. 

To be part of Australia’s largest and most influential event for the sports industry go to www.sportsleaders.com.au .

For more information, including a full list of speakers and online registration, click here to view event details in the Australasian Leisure Management industry Calendar.

4th November 2015 - EXECUTIVE BEHIND NFL’S INTERNATIONAL EXPANSION TO OPEN BOSS 2016

2nd November 2015 - RUGBY WORLD CUP 2015 DECLARED BIGGEST AND BEST TOURNAMENT TO DATE

29th October 2015 - RUGBY WORLD CUP, TOUGH MUDDER AND UFC TO HEADLINE BOSS 2016

24th September 2014 - BUSINESS OF SPORTS SUMMIT RETURNS FOR 2015

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