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Fitness Australia launches Service Excellence Program

Fitness Australia launches Service Excellence Program
May 11, 2020

Fitness Australia launches Service Excellence Program

Looking beyond the COVID-19 crisis, Fitness Australia is launching a new Service Excellence Program to set a higher benchmark of standards, quality and service delivery within the fitness industry while also aiming to drive greater consumer confidence, industry excellence and growth.

Fitness Australia Chief Executive, Barrie Elvish said the new program will spearhead the organisation’s focus on building a stronger and more professional fitness industry and enable exercise professionals to be recognised with other allied health professionals.

Elvish advises “it’s our responsibility to lead and really raise the bar for a new level of excellence – especially as the industry gets back on track post COVID-19.

“Improving industry standards, quality, and service delivery will provide greater confidence and credibility as gyms reopen.  Giving consumers greater comfort when returning to the gym and resume their exercise routine, or join a gym for the first time, is a positive outcome for all of us.

“Our Service Excellence Program is also about taking a big step forward in professionalising the industry in the eyes of government, GPs and other allied health professionals.

“Like many organisations who are charting new waters, improving our offering and, quite simply, doing things better than we’ve ever done before will help our industry recovery.

Under the Service Excellence Program, Fitness Australia will rollout ongoing initiatives focused on a higher level of service delivery.

The first two initiatives of the program to be implemented are:

  • Quality Assurance Employment
  • AusREP Accreditation

Soon, all Fitness Australia business members will be required to ensure all their personal trainers and instructors are registered with Fitness Australia.

Elvish said the Quality Assurance Employment will provide consumers and businesses with the confidence and guarantee that their personal trainers and instructors are following industry best practice, protocols and guidelines and committed to their ongoing professional development.

Elvish added “increasing consumer confidence in the fitness industry now, and as we move forward into a post-COVID-19 environment, is essential. Providing peace of mind that best practice protocols and guidelines are being adhered to needs to be a high priority for everyone in the industry.

“By demanding and advocating for industry standards our members will gain more credibility that in turn will support a more open line of referrals from mental health practitioners, GPs and other health providers.

“All of this leads to better health outcomes and wellbeing for people across Australian communities.”

The introduction of AusREP Accreditation in coming months will drive a higher standard of service delivery across the industry.

Elvish continued “there has been strong demand from the industry to improve service delivery and provide recognition for exercise professionals who are delivering exceptionally high standards. Providing an opportunity for AusREPs to be accredited is a huge step forward for the fitness industry.

“Fitness Australia’s AusREP Accreditation sets a robust framework for the industry to be recognised professionally. It is the first accreditation ever in the fitness industry and one that Fitness Australia is very proud to offer.

“The accreditation provides assurance to consumers and our industry that accredited AusREPs are professional, are committed to providing quality service, customer care, meeting industry standards and focused on their ongoing professional development. It will also enable exercise professionals and our industry to be recognised like other allied health professionals.”

To find out more about the Service Excellence Program visit

Related Articles

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7th May 2020 - Federal Department of Industry video profiles the fitness industry and Fitness Australia

6th May 2020 - Fitness Australia survey finds Australians keen to renew gym memberships

2nd May 2020 - Fitness Australia announces first winners for the 2020 Australian Fitness Awards

1st May 2020 - Fitness Australia report shows massive impact of Coronavirus closures on the industry

23rd April 2020 - Fitness Australia says gyms can safely reopen within strict framework

22nd April 2020 - Fitness Australia to host virtual events announcing 2020 Australian Fitness Awards winners

16th April 2020 - Fitness Australia receives clarification from South Australia on filming workout videos and outdoor boot camps

2nd April 2020 - Fitness Australia encourages Australians to ‘Keep on Moving’

29th March 2020 - Fitness Australia calls for authorities to practice common sense over filming online training

27th March 2020 - Fitness Australia expands Keep on Moving campaign and builds industry advocacy

24th March 2020 - Fitness Australia shares clarification on what constitutes a gym

23rd March 2020 - Fitness Australia calls for urgent government clarification around gym closures

23rd March 2020 - Fitness Australia flags outdoor exercise as an alternative to imminent gym closures

22nd March 2020 - Coronavirus Update: Crown Casino, Fitness Australia, LIWA Aquatics and gyms and theatres closed in the UK - 22nd March

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