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Fitness and Lifestyle Group acquires Go Health Clubs
Following its dramatic entry into the fitness industry last year with its rapid acquisition of Goodlife Health Clubs, Fitness First Australia and Jetts Fitness, the Fitness and Lifestyle Group has now acquired Queensland-based club operator Go Health Clubs.
Go Health Clubs, which operates six clubs in metropolitan Brisbane, has more than 25,000 members with its clubs operating 24/7 and with distinct internal fitness zones, including Mixed Martial Arts and Yoga Box, in its clubs.
The amount paid has not been revealed.
In a related marketing move, the Fitness and Lifestyle Group has adopted real-time analytics and enhance its business intelligence.
The combination of the Goodlife Health Club, Fitness First Australia and Jetts Fitness brands has triggered an overhaul of IT operations.
Fitness and Lifestyle Group Chief Information Officer Adam Skinner, who was formerly with Goodlife, recently told CMO the company needed enhanced analytics and business intelligence across its marketing, operations, finance and information technology pillars in order to reveal historical and current business trends.
The group has introduced a Domo data management/analytics platform to get access to data anywhere, anytime and on any device.
Skinner stated “that has ultimately changed the entire dynamic of how we collaborate and how we view data and business intelligence across the business.
“Anyone from the CEO right down to the receptionist working in any of our clubs has access to Domo and the data warehouse.”
Image: MMA at Go Health Clubs Springwood.
1st March 2017 - BUYER SOUGHT FOR NEXT GEN HEALTH & LIFESTYLE CLUBS
29th December 2016 - GO HEALTH CLUBS BANS BODYBUILDER FOR LIFE AFTER MOCKING OF ELDERLY EXERCISER
20th December 2016 - GO HEALTH CLUBS PRESENT MVP STAFF AWARDS AT ANNUAL CHRISTMAS BALL
2nd December 2016 - ACCC WILL NOT OPPOSE QUADRANT’S FITNESS FIRST ACQUISITION
22nd November 2016 - TECHNOLOGY TO SHAPE THE FITNESS CLUB OF 2020
14th November 2016 - THREE MULTI-MILLION-DOLLAR FITNESS CLUBS OPEN IN BRISBANE
25th October 2016 - FITNESS FIRST CLUBS TO BEGIN 24/7 OPERATIONS
14th October 2016 - FITNESS FIRST REVEALS RESULTS OF EXPERIMENT INTO THE IMPACT OF FITNESS
11th October 2016 - FITNESS FIRST ENCOURAGES AUSTRALIANS TO MOVE TO IMPROVE THEIR MOOD
29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA
18th September 2016 - QUADRANT PRIVATE EQUITY ADDS JETTS TO FITNESS SECTOR ACQUISITIONS IN $100 MILLION DEAL
19th August 2016 - ARDENT LEISURE SELLS GOODLIFE HEALTH CLUBS IN $260 MILLION DEAL
13th September 2015 - GO HEALTH CLUBS OPEN NEW ‘SUPER GYM’ IN BRISBANE
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