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FIT Summit rebrands to become Beyond Activ

FIT Summit rebrands to become Beyond Activ
October 11, 2023

FIT Summit and Active Franchising have merged to rebrand as Beyond Activ - a company that better reflects all FIT Summit do globally, across multiple verticals - health, fitness, wellness, hospitality, sport and leisure.

The new company, Beyond Activ, has an impressive new website, four major annual events (USA, Saudi Arabia, Singapore and Australia), expanded partner opportunities and more monthly content.

Sharing the reasoning behind the merger and rebranding of FIT Summit, Ross Campbell, founder and Chief Executive of the new company Beyond Activ (formerly FIT Summit & Active Franchising), advised “FIT Summit was born in Singapore in 2018. FIT stood for Fitness, Investment and Technology. Summit was the annual event in Singapore.

“We’ve grown rapidly since then - hosting events in Hong Kong, Indonesia, Thailand and now Australia."

Campbell (pictured) “we compile research, host webinars and podcasts, Whatsapp groups and also email activations and connections for our partners.

“Today we serve the entire lifestyle ecosystem - health, fitness, wellness, spa, hospitality, sport and employee wellbeing.

“In 2024 we’ll host four events across four continents for 5000 executives working with over 250 partners.

“With this in mind, FIT Summit as a brand no longer represents who we are, what we do, and reach of our clientele.

“We have now rebranded to become Beyond Activ - a new global company, a new movement.

“Our name represents this vision to make sure we are beyond one market segment - a collective ecosystem.

“We aim to make the world a happier and healthier one.”

Beyond Activ offers the following ways to be involved from brand-level to an individual-level.

Beyond Activ Event Opportunities

Join the Beyond Activ Network


For more information on the Fit Summit rebrand to Beyond Activ go to
Click here for more information on the 2023 Asia-Pacific Health, Fitness, Wellness and Sports Festival, being held in Sydney from 21st to 23rd November, in the Australasian Leisure Management industry Calendar.
About the author

Karen Sweaney

Co-founder and Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor and co-founder of Australasian Leisure Management.

Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

Read more from this author

Related Articles

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14th June 2023 - FIT Summit 2023 Awards of Excellence presented in Singapore

1st May 2023 - FIT Summit World Festival set to attract global industry leaders in June in Singapore

20th April 2023 - Fernwood Fitness founder Diana Williams named as winner of Fit Summit Lifetime Achievement Award

6th April 2023 - FIT Summit opens nominations for its 2023 Awards of Excellence

29th June 2022 - Singapore FIT Summit names Fitness Playground as international ‘Boutique of the Year’

17th June 2022 - Asia-Pacific’s fitness industry achievements recognised at FIT Summit’s 2022 Awards of Excellence

19th August 2021 - FIT Summit partners with ‘Let’s Get Moving Singapore’ campaign

19th May 2021 - Body Fit Training named Asia-Pacific Franchise of the Year at Singapore’s Fit Summit Conference

6th March 2020 - Singapore FIT Summit postponed from April to August

7th February 2020 - FIT Summit growth sees event expand in second year with new awards program

13th February 2019 - Inaugural Singapore Fit Summit heralds evolution of Asian fitness business network

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