FIT Summit rebrands to become Beyond Activ

October 11, 2023

Karen Sweaney

FIT Summit and Active Franchising have merged to rebrand as Beyond Activ - a company that better reflects all FIT Summit do globally, across multiple verticals - health, fitness, wellness, hospitality, sport and leisure.

The new company, Beyond Activ, has an impressive new website, four major annual events (USA, Saudi Arabia, Singapore and Australia), expanded partner opportunities and more monthly content.

Sharing the reasoning behind the merger and rebranding of FIT Summit, Ross Campbell, founder and Chief Executive of the new company Beyond Activ (formerly FIT Summit & Active Franchising), advised “FIT Summit was born in Singapore in 2018. FIT stood for Fitness, Investment and Technology. Summit was the annual event in Singapore.

“We’ve grown rapidly since then - hosting events in Hong Kong, Indonesia, Thailand and now Australia."

Campbell (pictured) “we compile research, host webinars and podcasts, Whatsapp groups and also email activations and connections for our partners.

“Today we serve the entire lifestyle ecosystem - health, fitness, wellness, spa, hospitality, sport and employee wellbeing.

“In 2024 we’ll host four events across four continents for 5000 executives working with over 250 partners.

“With this in mind, FIT Summit as a brand no longer represents who we are, what we do, and reach of our clientele.

“We have now rebranded to become Beyond Activ - a new global company, a new movement.

“Our name represents this vision to make sure we are beyond one market segment - a collective ecosystem.

“We aim to make the world a happier and healthier one.”

Beyond Activ offers the following ways to be involved from brand-level to an individual-level.

Beyond Activ Event Opportunities

Join the Beyond Activ Network

Franchise

For more information on the Fit Summit rebrand to Beyond Activ go to beyondactiv.com/rebrand

Click here for more information on the 2023 Asia-Pacific Health, Fitness, Wellness and Sports Festival, being held in Sydney from 21st to 23rd November, in the Australasian Leisure Management industry Calendar.

About the author

Karen Sweaney

Co-founder and Editor, Australasian Leisure Management

Artist, geoscientist and specialist writer on the leisure industry, Karen Sweaney is Editor and co-founder of Australasian Leisure Management.

Based in Sydney, Australia, her specific areas of interest include the arts, entertainment, the environment, fitness, tourism and wellness.

She has degrees in Fine Arts from the University of Sydney and Geological Oceanography from UNSW.

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