Latest News

Back to Latest News back

 

Federal Government revives Girls Make Your Move activity campaign

Federal Government revives Girls Make Your Move activity campaign
February 20, 2017

The Federal Government has launched the latest phase of its Girls Make Your Move campaign, aiming to inspire Australia’s young girls and women to get active.

The $7 million second phase of the Girls Make Your Move advertising and promotion campaign targeted at girls aged 12 to 19 years began yesterday across social media, television and in cinemas.

Federal Minister for Sport Greg Hunt stated “one in five girls told us that the Girls Make Your Move education campaign inspired them to be more active.

“This is a great result and we want to keep this momentum going.”

The campaign includes a new Girls Make Your Move Facebook page has been created which complements the campaign’s highly successful Instagram site @girlsmakeyourmove which posts daily tips and motivational messages to further inspire young women to keep active.

Minister Hunt added “I’m really pleased to see that the (Federal) Government’s campaign continues to gain traction among young women and encourages girls to participate in organised sport or physical activity.

“Getting the message out to young women that there is a sport or activity that they will love is important.

“We are seeing a lot of excitement around the Women’s AFL, the W-League and Women’s netball  - especially with the launch of Super Netball this weekend.

“I hope girls and young women will take this energy and use it as motivation to get out and participate in a sport or activity of their own.

“An active, energetic life starts early, so I want to encourage all girls to have a go and enjoy getting active every day.”

Evaluation of the first phase of Girls Make Your Move showed that the campaign reached more than 80% of girls in the target group.

Among those who recalled seeing the campaign, 71% had responded by talking about doing more physical activity, talking about the campaign, or looking up information.

Minister Hunt referred to research that reveals that girls tend to significantly reduce their physical activity in their teenage years and that this can lead to health problems later in life.

He concluded “we need to change that culture so that our young Australian women reap the enormous benefits of making exercise a part of their day and a part of their life.

“Being active is good for our bodies and our minds - better health, better fitness and better moods help us all live our lives to the full.”

For more information about Girls Make Your Move go to www.australia.gov.au/girlsmove

Images: Federal Department of Health.

17th February 2017 - SUPER NETBALL READY TO BUILD ON GROWING INTEREST IN WOMEN’S SPORTING COMPETITIONS

28th January 2017 - NEW SPORT MINISTER BACKS WOMEN’S SPORT AND ACTIVITY

18th January 2017 - GREG HUNT NAMED AUSTRALIA’S NEW MINISTER FOR SPORT AND HEALTH

8th December 2016 - LANDMARK STUDY FINDS SPORT STRUGGLING TO KEEP YOUTH ENGAGED 

24th September 2016 - GENDER BALANCE IN SPORT VITAL TO IMPROVING PUBLIC HEALTH

9th September 2016 - GOVERNMENT ANNOUNCES A NATIONAL DIGITAL GATEWAY FOR WOMEN’S HEALTH

21st March 2016 - OVERCOMING THE MOVEMENT SKILLS GENDER DIVIDE


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Les Mills Asia Pacific

Les Mills Asia Pacific Les Mills Asia Pacific (LMAP) have been setting the benchmark for providing professional fitness solutions across Australia and South East Asia since 1996. Our world renowned…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business