AusLeisure

Workout brand FS8 has announced plans to open 50 new locations across Europe, including the UK, and the USA.

Founded in Sydney in 2021 by the now USA-based F45 Training, the Pilates, yoga and tone workout brand opened its first UK studio in London in 2022, following up with its flagship location in Austin, Texas, USA in April. It has since expanded into South Korea and Europe.

Club Sports Group, the primary franchisee for F45 Training and FS8, will collaborate with UK and European F45 locations to boost the branding of FS8 and open 50 more studios internationally, with franchised locations set to will be located in London, Luxembourg, New Caledonia and the Spanish city of Madrid.

Aiming to meet the demand for a low-impact, high-energy fitness experience, F45 created leading to the creation of FS8, which combines reformer and mat Pilates, tone and yoga. The program also integrates dumbbells and activation bands, offering a variety of exercises to improve muscular strength, endurance, cardiovascular fitness, flexibility and recovery.

Emily Rutherwood, who leads performance and growth for the FS8 Europe master franchise, advised “FS8 Oxford Circus has been open for over 18 months, and the response has exceeded our expectations.

“Classes are waitlisted daily, and our membership base continues to grow. We have learned so much from the launch of our first studio 18 months ago, and are super proud to have developed the brand and the product to a point where we are able to successfully scale.”

From the brand’s headquarters in Central London, FS8 plans to support the various franchises and attract more potential franchisees and investors, Rutherwood added “it is now an incredibly exciting time to expand the concept across the UK and Europe.”

Image credit FS8.

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