Latest News

Back to Latest News back


Exerp and the PureGym Group announce long-term strategic partnership

Exerp and the PureGym Group announce long-term strategic partnership
March 17, 2021

Exerp, a global IT and software as a service specialist in member management software for the fitness and recreation industry, has announced that is has agreed a new long-term strategic partnership contract with the PureGym Group, the leading European gym operator with gyms in the UK, Denmark and Switzerland.

The deal sees PureGym Group reappoint Exerp as its Member Management System provider on a long-term contract. 

The leading member management system for enterprise fitness operators, Exerp already operates in 16 countries providing services to a broad range of groups. While in the past it has worked with both of the PureGym Group’s major brands - PureGym in the UK and Fitness World in Denmark - this new contract represents a complete reset of arrangements for the future.

After what has clearly been a challenging time for the gyms and fitness industry, this partnership will help the PureGym Group minimise risk and disruption to both of the Group’s major business units and will provide the Group’s operations in Denmark and Switzerland with an accelerated route to using the full suite of features created on the Exerp software as a service platform.

The new partnership will also fully enable and support the development of the PureGym Group’s ongoing international development activities in the USA and with the Group’s first franchising partner in the Kingdom of Saudi Arabia.

Announcing the partnership, Exerp Chief Executive, Rémi Nodet stated “we are delighted to be recommitting to our partnership with the PureGym Group. We will be providing PureGym Group with a full suite of leading edge, cloud-based software services coupled to ongoing professional development support.

“We first worked with PureGym when the business had just 50 sites and are proud to have contributed to the Group’s growth to over 500 sites now.

“We have grown substantially over this time, but we have never lost track of the importance of the fundamentals: reliable, secure software; a highly scalable platform; and a complete dedication to customer service. We look forward to applying our versatile, scalable and proven software to supporting the Group as it grows to 1000 sites and beyond.”

PureGym Chief Executive, Humphrey Cobbold added “PureGym Group is one of a small number of “Premier League” operators in the rapidly developing global budget gym industry and the effective application of technology to every aspect of our business is critical to our success. 

“We have worked with Exerp for many years, but this new, forward-looking partnership represents a complete reset of our technical strategic and commercial arrangements. 

“The application of technology, data, business information and increasingly AI is and always has been critical to our business. This renewed mutual commitment with Exerp is a critical future component of our strategy and we look forward to many years of successful collaboration.”

Exerp is now available in Australia supporting leading clients.

Click here to contact Exerp.

Related Articles

10th March 2021 - Peloton launches interactive fitness platform in Australia with plans for retail locations

9th March 2021 - New fitness and lifestyle shows look to exploit post-COVID market opportunities

26th February 2021 - International webinar sees industry experts outline role of technology in fitness’ future

23rd February 2021 - Fitness Australia’s Barrie Elvish highlights the value of health

17th February 2021 - Japan’s fitness industry faces up to post-Coronavirus lockdown challenge

11th February 2021 - International fitness bodies launch leadership initiatives

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

21st January 2021 - New research shows Barre classes to be world’s most-searched fitness class trend

2nd December 2020 - Australian Institute of Fitness predicts top industry trends for 2021

22nd November 2020 - IHRSA survey highlights users’ sentiments on the essential role of fitness clubs

26th April 2019 - Study shows wearable fitness technology gets cancer survivors active

12th April 2016 - Technogym acquires controlling stake in software specialist Exerp

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues


iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces


Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues



Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues



Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness


Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks


Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues


Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business