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Exerp and the PureGym Group announce long-term strategic partnership

Exerp and the PureGym Group announce long-term strategic partnership
March 17, 2021

Exerp, a global IT and software as a service specialist in member management software for the fitness and recreation industry, has announced that is has agreed a new long-term strategic partnership contract with the PureGym Group, the leading European gym operator with gyms in the UK, Denmark and Switzerland.

The deal sees PureGym Group reappoint Exerp as its Member Management System provider on a long-term contract. 

The leading member management system for enterprise fitness operators, Exerp already operates in 16 countries providing services to a broad range of groups. While in the past it has worked with both of the PureGym Group’s major brands - PureGym in the UK and Fitness World in Denmark - this new contract represents a complete reset of arrangements for the future.

After what has clearly been a challenging time for the gyms and fitness industry, this partnership will help the PureGym Group minimise risk and disruption to both of the Group’s major business units and will provide the Group’s operations in Denmark and Switzerland with an accelerated route to using the full suite of features created on the Exerp software as a service platform.

The new partnership will also fully enable and support the development of the PureGym Group’s ongoing international development activities in the USA and with the Group’s first franchising partner in the Kingdom of Saudi Arabia.

Announcing the partnership, Exerp Chief Executive, Rémi Nodet stated “we are delighted to be recommitting to our partnership with the PureGym Group. We will be providing PureGym Group with a full suite of leading edge, cloud-based software services coupled to ongoing professional development support.

“We first worked with PureGym when the business had just 50 sites and are proud to have contributed to the Group’s growth to over 500 sites now.

“We have grown substantially over this time, but we have never lost track of the importance of the fundamentals: reliable, secure software; a highly scalable platform; and a complete dedication to customer service. We look forward to applying our versatile, scalable and proven software to supporting the Group as it grows to 1000 sites and beyond.”

PureGym Chief Executive, Humphrey Cobbold added “PureGym Group is one of a small number of “Premier League” operators in the rapidly developing global budget gym industry and the effective application of technology to every aspect of our business is critical to our success. 

“We have worked with Exerp for many years, but this new, forward-looking partnership represents a complete reset of our technical strategic and commercial arrangements. 

“The application of technology, data, business information and increasingly AI is and always has been critical to our business. This renewed mutual commitment with Exerp is a critical future component of our strategy and we look forward to many years of successful collaboration.”

Exerp is now available in Australia supporting leading clients.

Click here to contact Exerp.

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17th February 2021 - Japan’s fitness industry faces up to post-Coronavirus lockdown challenge

11th February 2021 - International fitness bodies launch leadership initiatives

29th January 2021 - White paper identifies role of technology in driving post COVID fitness operations

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26th April 2019 - Study shows wearable fitness technology gets cancer survivors active

12th April 2016 - Technogym acquires controlling stake in software specialist Exerp


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