Latest News

Back to Latest News back

 

Events generate $100 million for the Sunshine Coast

Events generate $100 million for the Sunshine Coast
November 7, 2016

The Sunshine Coast has recorded its “best ever year” for major events generating close to $100 million in economic benefits for the region.

Sunshine Coast Council’s Tourism, Sport and Major Events Portfolio Councillor Jason O’Pray said that 2016 had been an unprecedented year for major events, with the region hosting 60 major and regional events.

O’Pray “it’s been an amazing year for the Coast in terms of major events, where we have literally welcomed the world to our region.

“More than 150,000 guests from 70 different countries have come to participate in a diverse range of state, national and international lifestyle, sporting and music events.

“And many of these guests stayed on to experience our beautiful surrounds and great hospitality and were enticed to visit again as tourists.

“We estimate these events have generated almost $100 million in economic contribution to the region, with a wide range of businesses throughout the Coast having benefited from the staging of these events.

“Accommodation providers, cafes and restaurants, hire car companies, sporting good providers, travel agents, event staging companies and even masseuses are just some of the diverse types of local businesses who have profited from the economic contribution these events bring.

“Our region’s reputation to stage national and international events was also reinforced by accolades from the organisers of the Australian Surf Life Saving Championship, Va’a World Outrigger Sprint Championship, Ironman 70.3 World Championships and Australasian Police and Emergency Services Games, who hailed their events held on the Coast, as the best ever.

“This is a testament to the friendly and welcoming nature of our community who rolled out the welcome mat to our guests and ensured they had an enjoyable and memorable event experience.

“Our region was also showcased to a worldwide audience through live streaming of the events, social media sharing of participant images and experiences and traditional media coverage.

“For the Ironman 70.3 World Championship alone, more than 2.4 million minutes of live stream footage of our region was broadcast to a worldwide audience and more than 10,000 images of the Sunshine Coast were shared through social media.

“This showcasing of the region, alongside the positive testimony of event participants and their guests, is a great ad for our region and a strong driver for future tourist visitation.”

Visit Sunshine Coast (VSC) Chief Executive Simon Latchford said successfully staging a massive portfolio of events throughout 2016 had elevated the region’s tourism reputation.

Latchford added “working as a team with council, VSC, tourism operators and our community – we have demonstrated as a region our capability to warmly welcome and successfully stage an impressive line-up of small and large scale events throughout the year,” Mr Latchford said.

“Estimates indicate an additional 150,000 national and international visitors from more than 70 countries have visited the Sunshine Coast due to an event during 2016.

“We believe the impact to be far greater in publicity and driving repeat visitation for future years.”

Sunshine Coast Major Events 2016

Australian Surf Life Saving Championship: 16th to 24th April 
Va’a World Outrigger Sprint Championship: 5th to 15th May
Queensland Garden Expo: 18th to 20th July 
IRONMAN 70.3 World Championships: 4th September 
Australasian Police and Emergency Services Games: 8th to 15th October 
Wanderlust: 20th to 23rd October

Images: IRONMAN 70.3 World Championships (top), Sunshine Coast Councillor Jason O’Pray (middle) and games at Billock Beach (below).

13th August 2016 - NEW VENUES TO CATER FOR GROWING SUNSHINE COAST SPORT MARKET

1st June 2016 - QUEENSLAND LOOKS FOR RECOGNITION AS ‘ENDURANCE CAPITAL’

31st May 2016 - AUSTRALIAN EVENT AWARDS MOVES TO THE SUNSHINE COAST

4th February 2016 - SUNSHINE COAST CAMPAIGN TARGETS MAJOR EVENTS AND CONFERENCES

5th December 2015 - SUNSHINE COAST LAUNCHES NEW TOURISM ERA WITH NEW BRAND AND DIRECTION

12th September 2015 - SUNSHINE COAST OFFERS MASSIVE WEEKEND OF EVENTS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

N/A 5dd5ee3b332a0

Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…

read more

Billing / Finance / Fitness / Golf / Recreation

 
 

N/A 5dd5ee3cad4e5

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

N/A 5dd5ee6c8ac03

Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…

read more

Aquatics / Recreation / Safety

 
 

N/A 5dd5ee3a4f30f

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

N/A 5dd5ee4e68b6a

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

N/A 5dd5ee3cd9cb7

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

N/A 5dd5ee3de4e53

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business