Latest News

Back to Latest News back

 

Etihad Stadium backs ‘Year of the Fan’ with value in F&B

Etihad Stadium backs ‘Year of the Fan’ with value in F&B
April 2, 2015

Etihad Stadium has unveiled a series of initiatives aimed at helping its key partner the AFL proceed with its ‘Year of the Fan’ mantra throughout the upcoming 2015 AFL season.

The traditional favourite food of the footy fan, Four ‘n Twenty pies will retail at Etihad Stadium games on a Sunday for just $3 – the cheapest price for a pie at any of Australia’s AFL venues.

Children under the age of 15 will be permitted to all Sunday AFL games free of charge and Etihad Stadium also announced that the traditional ‘kick-to-kick’ at the end of Sunday games will be trialled during April and May fixtures.

In other fan orientated initiatives at Etihad Stadium:

• Regular chips will sell at all AFL matches (Friday, Saturday and Sunday matches) from a starting point of $4

• Free popcorn will be distributed at half time to kids at Sunday games

• Childrens’ meal deals will exist at all games – a snack pack of hot chips, a cheese burger and a 350ml Mount Franklin will retail for $8. Each pack will contain a small gift

• A pot of beer will retail at $5 at all games

• The venue will install a total of 10 water fountains, providing chilled, continuous water, across all three  levels of the stadium, enabling water to be accessed free of charge at any time throughout a game

For the entire 2015 Toyota AFL Premiership season, it has also been determined that commercially and domestically prepared food and drinks (other than alcohol and glass ware) will be permitted into the venue.

Further, Etihad Stadium will continue its commitment to healthier foods. The venue was the first of the Australian AFL venues to open a Healthier Food retail outlet and now two stores exist at Level 1 and 3 of the stadium.

Etihad Stadium Chief Executive Paul Sergeant said the venue had worked closely with the AFL and Etihad Stadium’s catering partner Delaware North Companies Australia to strike some significant ‘wins’ for the fan.

Sergeant explained “we concur with the AFL’s Chief Executive Officer, Gill McLachlan that 2015 is the year of the fan and we have involved all our catering stakeholders in an endeavour to produce positive results.

“It does need to be understood that Etihad Stadium is a private and commercially run business.

“We have big overheads including significant energy costs and loan repayments – we need revenue to meet these costs but following several months of positive discussions with Gill and the AFL, we have agreed to these initiatives.”

Gillion McLachlan welcomed the announcement saying it was an acknowledgment that the code and venues, including the MCG, had listened to the fans and had responded to their concerns.

In conjunction with the AFL, Etihad Stadium has also announced that the traditional ‘kick to kick’ will be trialled after Sunday fixtures in April and May.

After the round 1 Easter Sunday match between St Kilda and the Greater Western Sydney Ginats, fans will have a chance to emulate their heroes shortly after the game - they’ll be permitted on to the arena for an opportunity to kick the footy with their mates. Up until a decade or so ago, the emergence of thousands of fans on the arena was almost a ritual after most games.

Sergeant said that the venue’s Operations and Arena Management teams needed to seriously consider the long term implications for the venue’s playing surface but, after considerable discussion, were willing in the interests of ‘fan engagement’ to see how ‘kick to kick’ played out during the first two months of the season.

Sergeant said the initiative was a great bonus for supporters and was further incentive to attend Sunday games at Etihad Stadium.

25th March 2015 - GAME CHANGING TECHNOLOGY A WIN FOR FANS AT ETIHAD STADIUM

9th December 2014 - ETIHAD STADIUM TO ALLOW FANS BYO

22nd August 2014 - AFL PUTS THE FOCUS ON FANS


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

Momentus Technologies

About: Momentus Technologies is a global provider of industry-leading venue and event management solutions that empower organizations to create extraordinary moments. With over 50,000 users in more…

read more

Entertainment / Events / Hospitality / Technology / Venues

 
 

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business