PerfectGym
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over two million gym members across 40 countries making…
read moreMelbourne-based sports and entertainment business technology services provider EngageRM has struck a five-year partnership with the Milwaukee Bucks of North America’s National Basketball Association.
Under the agreement, the Bucks will utilise EngageRM’s dynamic, data-driven platform to optimize day-to-day operations and enhance interaction and engagement with the Bucks’ passionate fan base.
EngageRM’s platform will support the 2021 NBA Champions across a range of areas, including premium sales and ticketing, bookings, partnerships sales and management, event bookings, guest experience and customer services management.
Significantly expands EngageRM’s presence in both the USA and NBA, the deal will see the platform support the Bucks’ community programs, asset and product management, and ticketing and fundraising capabilities, with EngageRM also set to host online portals on behalf of the franchise.
Through business automation, data analytics and CRM functionality, the native application of the EngageRM solution will enhance capability and connect datapoints across the organisation within a centralised, single platform that is powered by Microsoft Dynamics 365.
Bucks Chief Technology and Strategy Officer, Robert Cordova stated “we’re excited to partner with EngageRM, a proven global leader in sports technology, to optimise our operations and further engage with our passionate fans.
“The capabilities and power of the platform are significant, and we’re looking forward to seeing how we can continually improve and push the boundaries of fan engagement and operations together with EngageRM.”
Nick Zanotto, Vice President - North America Development at EngageRM, added “the Bucks took the world by storm with their NBA Championship in 2021 and have become a dominant force in the NBA. The passion of their fans is well known across the world.
“This will be a true partnership that utilizes our dynamic platform to enhance the franchise’s operations and fan engagement.”
EngageRM’s partners include major US sports franchises including the NBA’s L.A. Clippers and L.A. Lakers, in addition to teams and venues across the USA, UK and Australia, including the Melbourne Cricket Ground and Co-op Live in Manchester.
Image: Shutterstock.
27th July 2022 - New report predicts ongoing growth for Australia’s sports tech industry
10th May 2022 - Abu Dhabi’s Etihad Arena confirmed as host for pre-season NBA games
12th April 2022 - NRL’s Bulldogs to use EngageRM to streamline corporate services
21st February 2022 - Gymnastics Australia partners with EngageRM to deliver data insights
31st January 2022 - Twenty3 Sport + Entertainment appointed to deliver fan engagement for FIBA Women’s Basketball World Cup 2022
27th November 2021 - New search underway for the next big Sports tech startup
8th November 2021 - EngageRM announces technology partnership with South Sydney Rabbitohs
4th November 2021 - National Sports Convention keynote session explores future of sport and governance in Australia
30th March 2021 - Jerril Rechter announces departure from Chief Executive role at Basketball Australia
25th February 2021 - NBA Sacramento Kings access sport technology advances through partnership with Australian Catholic University
7th July 2020 - Microsoft partners with ONE Championship to deliver new digital fan engagement experiences
9th April 2020 - Companies selected for Techstars Sports Tech Melbourne Accelerator program
2nd October 2019 - Former NBA star heads new Brisbane Bullets ownership group
16th September 2019 - Gemba partners with Supercars to develop commercial and fan engagement strategies
19th July 2019 - Sydney Kings name NBA great Luc Longley as new special advisor
11th May 2018 - FFA looks to enhance fan engagement with new digital strategy partnership
27th March 2014 - Basketball Australia welcomes new board members
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over two million gym members across 40 countries making…
read moreSwimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…
read moreCentaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…
read moreABOUT SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with…
read moreGoplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…
read moreSince 2019, Active World's development team has been delivering a comprehensive single solution that caters to the diverse requirements of successfully operated and managed leisure centres. The…
read moreYellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…
read moreAustralia’s leading manufacturer of horizontal and vertical media filters suited to all types of commercial pools, water playgrounds marine parks, aquaculture and zoos. They are an ideal…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!