Latest News

Back to Latest News back

 

Differing views on Queensland’s tourism performance

Differing views on Queensland’s tourism performance
December 8, 2014

Newly released figurers from Tourism Research Australia (TRA) show that international visitors spent a record $4.1 billion in Queensland in the year to September.

Queensland’s Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey, said that the TRA’s latest International Visitor Survey revealed another year of solid growth for Queensland’s tourism industry.

Minister Stuckey explained “in the year to September 2014, Queensland welcomed 2.1 million international travellers.

“The record spend by these visitors does not just benefit tourism operators but the hundreds of thousands of small businesses which underpin the state’s economy.”

However, Tourism & Transport Forum (TTF) Chief Executive Margy Osmond has presented a different analysis of Queensland's tourism performance, pointing out that Queensland had “fared poorly on international visitor nights, where there has been no growth, and on expenditure, which rose just 3% to return the lowest growth of any state or territory."

Osmond suggested "this calls into question the Queensland Government’s decision to cut marketing funding which will see the state lose further ground to other destinations within Australia and around the world

“With the Queensland election coming up in the first half of next year, we are urging all parties to ensure tourism is treated as an economic development and employment growth strategy.

Osmond highlighted that tourism already supported more than 240,000 jobs across Queensland “and could employ tens of thousands more with the right policy frameworks to support private sector investment and additional marketing funding from government.”

Minister Stuckey retorted that Queensland had seen strong growth from a number of key international markets, led by India with 46,000 travellers, an increase of 26%, adding “additionally, international travel grew strongly from Malaysia (up 18% to 48,000), Canada (up 16% to 55,000), Hong Kong (up 15% to 51,000) and Germany (up 10% to 78,000).”

Minister Stuckey said visitor expenditure also rose from a number of markets including Japan (up 14% to $318 million), New Zealand (up 6% to $519 million) and the UK (up 3% to $436 million).

She added "Destination Success, Queensland’s 20-year plan for tourism, outlined the need to target a balanced portfolio of international markets

“Landmark initiatives such as the $6 million Flight Centre marketing partnership and the Queensland Government’s Greater China Marketing Campaign are helping to boost tourism across the state and this government is committed to doing more to see the momentum continue."

With thanks to Peter Needham, eGlobal

2nd November 2014 - TOURISM RESEARCH AUSTRALIA REPORT INCLUDES ‘MISLEADING’ DATA ON TASMANIA

30th October 2014 - ASIAN VISITORS BOOST AUSTRALIAN INBOUND TOURISM

5th June 2014 - TOURISM MONIES CUT AS QUEENSLAND BUDGET’S LEISURE FUNDING FOCUSES ON COMMONWEALTH GAMES


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

GymMaster

Contact: Australia: (+61) 1800 849 001 New Zealand: (+64) 3 668 5727 International: (+1) 415 915 0375

read more

Fitness / Recreation / Technology

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

DAE Global

DAE Global is one of the world’s leading international creative and production practitioners, creating award-winning sport, culture and entertainment experiences for over 30 years.  It was…

read more

Culture / Entertainment / Events / Venues

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business