ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…read more
Demand for Australian Indigenous tourism
New research shows that over two million Australians participated in Indigenous tourism activities in 2009, staying 16 million nights and contributing $3 billion to the economy.
The Federal Government has released Indigenous Tourism in Australia: Profiling the Domestic Market, a report which assesses domestic demand for Indigenous tourism in Australia.
Australians who have an Indigenous tourism experience travel for longer on average (eight nights), spend more per trip ($1,440) and per night ($190) than Australians who do not have an Indigenous tourism experience.
Of all the Australians who participated in Indigenous tourism activities, 20% were retirees on self drive holidays, 16% were business travellers attending meetings and conventions, and 45% chose to participate while already on holiday. Australians participate in very few Indigenous tourism activities while travelling, indicating that Indigenous tourism is not something many Australians consider when planning a trip.
The most popular Indigenous tourism activities with Australians surveyed were seeing Indigenous art, craft or cultural displays (54%), visiting an Indigenous site or community (27%), visiting an Indigenous art gallery (24%), visiting an Indigenous cultural centre (22%) and having a personal experience or interaction with Indigenous people (20%).
Commenting on the report, Federal Minister for Tourism, Martin Ferguson stated "this report provides Australiaâs tourism industry with a detailed analysis of market gaps and opportunities which exist in Australia, promoting investment in and the development of Indigenous tourism businesses."
The report also examines opportunities for increasing Indigenous employment and participation in the tourism industry through increased marketing. Findings show that 16% of Indigenous visitors were business travellers, presenting opportunities for Indigenous tourism operators to profit from increased connections with the conference and events sector.
Minister Ferguson added "indigenous tourism supports many of our regional communities. Findings show that Australians who participated in Indigenous tourism were more likely to visit regional areas of the Northern Territory, Queensland, Western Australia and South Australia during their trip."
Report findings will be used by the National Long-Term Tourism Strategy Indigenous Working Group to present recommendations on ways the Australian Government can encourage Indigenous Australians to participate in the tourism industry.
The Indigenous Tourism in Australia: Profiling the Domestic Market report can be downloaded from www.ret.gov.au/tra
9th October 2009 - NEW PROGRAM TO OFFER UNIQUE NATIONAL PARK EXPERIENCES
24th June 2009 - KANGAROO ISLAND A ‘NATIONAL LANDSCAPE’
7th October 2008 - CALDERA NOW A NATIONAL LANDSCAPE
1st October 2008 - AUSTRALIAN INDIGENOUS TOURISM CONFERENCE 2009
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…read more
@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!