Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
Culture and tourism the ‘perfect marriage’
Visiting Auckland this week, Malaysia's Minister of Tourism and Culture, Dato' Seri Mohamed Nazri Abdul Aziz has highlighted the potential of merging of culture and tourism.
In New Zealand as part of a global campaign to attract more foreign visitors to Malaysia, Minister Nazri says his country's diverse cultures enhance the country's competitiveness and attractiveness as a travel destination.
Malaysia's fifth ranking politician, Nazri has just taken on the Tourism and Culture portfolio following recent general elections. He takes the helm of a sector which earned Malaysia RM60.6 billion (NZ$24.24 billion) last year.
Through the 2014 campaign, which has the theme 'Celebrating 1 Malaysia Truly Asia', Malaysia aims to attract 28 million visitors next year and generate revenue of Malaysia RM76 billion.
Minister Nazri explains "like New Zealand, where experiencing your Maori culture is a unique proposition for tourists, we know a major draw card is our melting pot of people and cultures that includes Malay, Chinese, Indian and the traditional tribes inhabiting the Sabah and Sarawak regions."
Malaysia aims to attract 86,000 New Zealand visitors next year through the campaign, an increase of 30% on figures for 2012, the most recent statistics available.
New Zealand is an important market for Malaysia and has great potential for growth, Minister Nazri says, adding "there are close historical and current ties between our two countries, including the warm friendship between our two Prime Ministers. Added to this there are the many young Malaysian students who come to New Zealand to study and there is an increasingly vibrant Malaysian business community here too.
"This coupled with Kiwis' appetite for overseas travel and adventure, makes Malaysia a dream-come-true destination.
"Very shortly there will be a range of specially priced holiday options available to appeal across the board – from budget-minded backpackers to people seeking luxury escapes at reasonable prices.
"And for families looking at a holiday in the region there will be packages including our new Legoland attraction in Johor - just 45 minutes from downtown Singapore. "
As part of tonight's promotion to the travel industry that will sell these packages, Nazri, together with Tourism Malaysia's Director General Mizra Mohammad Taiyab and the New Zealand Director Zalina Ahmad, hosts a gala evening showcasing some of Malaysia's varied culture through cuisine, music and dance performed by a troupe travelling with the Malaysian delegation.
Cultural tourism is one of the largest and fastest-growing tourism sectors globally, Nazri says, frequently opening up new business and job opportunities in communities within a country and often in remote regions.
Minister Nazri concluded "cultural tourism not only makes for enjoyable experiences for visitors, but also creates greater understanding among different peoples and enriches the life experiences of the residents, renewing their pride in their heritage and their desire to preserve it."
Nazri says visitors to Malaysia are often surprised to find all of Asia's ethnic groups living together in harmony. One of the visual expressions of this acceptance of each other's cultures and creeds is the close proximity in many areas of mosques, temples and churches.
More than 100 special events will be staged in Malaysia in 2014, including the Formula 1 Petronas Malaysia Grand Prix (from 21st to 23rd March) along with grand parades and colourful shows, with another mega celebration on 31st August to mark National Day to commemorate the 1957 independence from British rule.
Malaysia will also be hosting an array of international conventions, conferences and meetings in 2014 including the Health & Fitness Sports Expo (incorporating Outdoor Adventure), the 9th Malaysia International Dive Expo (MIDE) and the Asia Pacific Regional Congress of the International Federation of Landscape Architects.
For more information go to www.tourismmalaysia.gov.my
Image: Malaysian Culture Exchange in Kuala Lumpur (top) and 'floating mosque' in Melaka (below).
1st February 2013 - Malaysians urged to embrace Visit Malaysia Year
16th September 2012 - Asia’s first Legoland opens in Malaysia
21st August 2012 - Johor set to be Malaysia’s theme park capital
20th August 2012 - Asia prepares for Muslim travel boom
2nd May 2012 - Legoland Malaysia announces September opening date
7th October 2011 - Malaysian tourism to create 1.7 million jobs
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…read more
@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…read more
revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!