Cricket Australia and NRMA Insurance partnership to benefit both elite and grassroots cricket

October 4, 2022

Cricket Australia has announced a new men’s Test naming rights partnership with NRMA Insurance with NRMA Insurance also becoming the Official Insurance Partner of both the Men’s and Women’s International Cricket Teams, as well as supporting community cricket across the country.

This will be the first time NRMA Insurance has taken a national tier one partnership with an Australian sporting code, enabling the brand to bolster its national presence, and further demonstrating the wide reach and strong reputation of cricket as Australia’s national sport.

NRMA Insurance will hold the naming rights for all men’s Test series in Australia for the next four seasons, including the iconic Sydney Pink Test in support of the McGrath Foundation.

The partnership will begin with the forthcoming men’s Test series against the West Indies and South Africa.

While the NRMA Insurance brand will be prominent at Australia’s cricket stadiums, the partnership will also have significant benefits for local communities and cricket clubs.

As a part of this partnership, NRMA Insurance will work with CA to support the sport’s continued growth, which relies heavily on a large network of volunteers and helpers. NRMA Insurance will celebrate and advocate for these helpers, who are the lifeblood of Australian cricket.

Cricket Australia Chief Executive Nick Hockley notes “we are extremely proud to partner with NRMA Insurance and are delighted that cricket has been chosen as the sport to promote its iconic Australian brand.

“This partnership further emphasises the enduring popularity of Test cricket with the Australian public.

“We are particularly excited that NRMA Insurance shares cricket’s passion for helping local communities, meaning that benefits for clubs and volunteers will be significant.

“This is a great way to start a momentous summer of cricket and we look forward to NRMA Insurance becoming a prominent part of the cricket family going forward.”

NRMA Insurance Group Executive Julie Batch added “this is a significant and purpose-led partnership for NRMA Insurance.

“Cricket is considered Australia’s national sport, and one that is built on community connection, so it was the ideal partnership to support the continued growth of NRMA Insurance across the country as we deliver on our brand promise of Help.

“NRMA Insurance has been helping Australians for nearly 100 years and we believe in the power of help in building resilient communities.

“Without the helpers behind our national teams, the families that support and encourage the stars of today and tomorrow, and the 220,000 volunteers across community club cricket nationwide, Australian cricket simply wouldn’t exist.

“In partnership with Cricket Australia, we look forward to celebrating the local communities and volunteers that make this great game possible and hopefully inspire others to help too.”

To mark the start of a partnership that will celebrate the helpers of cricket, NRMA Insurance acknowledged volunteers from Pat, Josh and Ellyse’s junior playing years who have been instrumental in helping their local cricket communitiess and Women's International Cricket Teams

Image: At a media event in Sydney, NRMA Insurance Group Executive Julie Batch and Cricket Australia Executive General Manager Stephanie Beltrame were joined by Ellyse Perry, Pat Cummins and Josh Hazlewood to announce the new partnership.

28th September 2022 - Phil King named new Chief Commercial Officer at the South Australian Cricket Association

19th September 2022 - 2022 Indoor Cricket World Cup to be held at Casey Stadium

31st August 2022 - Sportradar renews partnership with Australian premier cricket competitions

22nd August 2022 - Cricket NSW’s new Centre of Excellence gets official unveiling

15th August 2022 - Cricket Australia looks for sport’s inclusion at 2032 Brisbane Olympics

14th August 2022 - Mel Jones decides to step down from Cricket Australia Board

14th July 2022 - $19 million National Cricket Campus launched in Brisbane

11th July 2022 - New Zealand professional women’s and men’s cricketers to receive same pay

1st July 2022 - Seven Network takes Court action to terminate broadcast rights agreement with Cricket Australia

10th June 2022 - Rugby and Cricket clubs to share new $3.425 million clubhouse at Ashgrove Sports Ground

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.