Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Collective Wellness Group adds Xtend Barre to its brand stable
The Collective Wellness Group (CWG) has announced the addition of Pilates-based franchise Xtend Barre to its growing portfolio of boutique fitness brands.
The popular franchise currently has 23 studios across Australia and has announced plans to attract more members by educating people on its athletic benefits and personalised approach.
CWG’s latest acquisition will see the company provide dedicated and ongoing support to existing Xtend Barre franchisees, as well as focus on a significant expansion strategy, with the aim to expand Xtend Barre from 23 to at least 80 studios across Australia in the next five years.
Co-founded and headed by Justin McDonell and Richard Peil, the CWG umbrella, includes Anytime Fitness, Orangetheory Fitness and Massage Envy.
McDonell and Peil (pictured below) were responsible for launching the Anytime Fitness franchise to Australia in 2008 which has since grown to be the country’s largest gym chain, with 470 locations nationwide.
The success of Anytime Fitness’ pioneering business model saw McDonell and Peil recently inducted into the Fitness Industry Roll of Honour by Fitness Australia.
Commenting on the new acquisition, McDonell states “group fitness remains one of the leading fitness trends for 2018.
“People love to train together and Xtend Barre provides ongoing personal support and intimate classes that turn into communities. Xtend Barre allows us to deliver on CWG’s mission to provide Australian consumers a holistic approach to health and wellness, and I’m looking forward to working with passionate franchisees and the opportunities that Xtend Barre will bring.”
Australian professional actor and dancer, Chloe Dallimore is the Director of International Trainings at Xtend Barre and is excited about growing the brand and delivering a positive, challenging and fun workout to Australian people.
With CWG’s acquisition of Xtend Barre, Dallimore has the capacity to help spread the word further than ever thanks to support from one of Australia’s most innovative management companies, one that has proven success in helping wellness brands grow.
Dallimore adds “Xtend Barre was the first multi-studio barre program to enter Australia and the instructor training continues to be the most comprehensive in the barre market.
“While there are other barre workouts available, none replicate Xtend Barre’s unique teaching formula, based on positivity and empowerment of every client.
“Personalised attention and care is the focus in every class.”
4th August 2017 - COLLECTIVE WELLNESS GROUP ENERGISES ORANGETHEORY FITNESS IN AUSTRALIA
29th January 2016 - STUDY TO EXPLORE MARKETING TRENDS IN BOUTIQUE FITNESS STUDIOS
30th March 2014 - XTEND BARRE EXERCISE PHENOMENON REACHES WELLINGTON
11th December 2013 - XTEND BARRE WORKOUT: A FITNESS SUCCESS STORY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with sport…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!