Latest News

Back to Latest News back

 

Collective Wellness Group adds Xtend Barre to its brand stable

Collective Wellness Group adds Xtend Barre to its brand stable
December 18, 2017

The Collective Wellness Group (CWG) has announced the addition of Pilates-based franchise Xtend Barre to its growing portfolio of boutique fitness brands.

The popular franchise currently has 23 studios across Australia and has announced plans to attract more members by educating people on its athletic benefits and personalised approach.

CWG’s latest acquisition will see the company provide dedicated and ongoing support to existing Xtend Barre franchisees, as well as focus on a significant expansion strategy, with the aim to expand Xtend Barre from 23 to at least 80 studios across Australia in the next five years.

Co-founded and headed by Justin McDonell and Richard Peil, the CWG umbrella, includes Anytime Fitness, Orangetheory Fitness and Massage Envy.

McDonell and Peil (pictured below) were responsible for launching the Anytime Fitness franchise to Australia in 2008 which has since grown to be the country’s largest gym chain, with 470 locations nationwide.

The success of Anytime Fitness’ pioneering business model saw McDonell and Peil recently inducted into the Fitness Industry Roll of Honour by Fitness Australia.

Commenting on the new acquisition, McDonell states “group fitness remains one of the leading fitness trends for 2018.

“People love to train together and Xtend Barre provides ongoing personal support and intimate classes that turn into communities. Xtend Barre allows us to deliver on CWG’s mission to provide Australian consumers a holistic approach to health and wellness, and I’m looking forward to working with passionate franchisees and the opportunities that Xtend Barre will bring.”

Australian professional actor and dancer, Chloe Dallimore is the Director of International Trainings at Xtend Barre and is excited about growing the brand and delivering a positive, challenging and fun workout to Australian people.

With CWG’s acquisition of Xtend Barre, Dallimore has the capacity to help spread the word further than ever thanks to support from one of Australia’s most innovative management companies, one that has proven success in helping wellness brands grow.

Dallimore adds “Xtend Barre was the first multi-studio barre program to enter Australia and the instructor training continues to be the most comprehensive in the barre market.

“While there are other barre workouts available, none replicate Xtend Barre’s unique teaching formula, based on positivity and empowerment of every client.

“Personalised attention and care is the focus in every class.” 

6th November 2017  - FITNESS AUSTRALIA ANNOUNCES LATEST INDUCTEES TO THE FITNESS INDUSTRY ROLL OF HONOUR

11th August 2017 - COLLECTIVE WELLNESS GROUP EYES 1,000 LOCATIONS AS PART OF AUSTRALIA-WIDE EXPANSION

4th August 2017 - COLLECTIVE WELLNESS GROUP ENERGISES ORANGETHEORY FITNESS IN AUSTRALIA 

18th July 2016 - ANYTIME FITNESS RETAINS TOP PLACE ON ANNUAL TOP GLOBAL FRANCHISE LIST 

11th May 2016 - ANYTIME FITNESS’ MEDIA SUBSIDIARY CHANGES NAME TO DRIVE FUTURE GROWTH

10th May 2016 - MASSAGE ENVY MARKS INTERNATIONAL EXPANSION WITH AUSTRALIAN LAUNCH 

29th January 2016 - STUDY TO EXPLORE MARKETING TRENDS IN BOUTIQUE FITNESS STUDIOS

30th March 2014 - XTEND BARRE EXERCISE PHENOMENON REACHES WELLINGTON

11th December 2013 - XTEND BARRE WORKOUT: A FITNESS SUCCESS STORY    


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business