AusLeisure

Golf facility management company, Clublinks, has advised of its partnership with EnquiryBot - a software tool developed to impact lead conversion in business -.at Sydney’s Moore Park Golf Course (one of the busiest golfing facilities in Australia).

As part of a recent review of digital transformation, Clublinks has been busy working on a marketing automation project to ensure the effective capture of customer leads and therefore conversion. Being such a busy environment, enquiries come in daily and from many sources. As such, Clublinks has partnered with Enquiry Bot to deliver the platform to consumers.

Because EnquiryBot is easy and quick to use, visitors are favouring this form of contact over phoning directly or submitting web forms.

Moore Park Venue Manager, Mark McLennan notes “when people phone or email the course, we do our very best to answer them in a timely manner, every time. However, this isn’t the best way of managing multiple enquiries for us, nor does it allow us to keep a diary of conversations with customers to tailor our messaging effectively.

“Using EnquiryBot, gives us an advantage of better data insights so we can service our clients with knowledge and ensure they are pre-qualified, and we can help before we call or respond back.”

Clublinks Marketing Manager, Rowena Thomasson advises “this is a really exciting time for our business and will enable the technology to be used as a trial at Moore Park, with a view to roll across to other golfing clients shortly. With over 60,000 people on our database at Moore Park, this tool will allow us to better manage leads, converse with customers, deliver outcomes and provide an overall superior customer journey.”

EnquiryBot Global Sales Director, Adam Smith adds “we’re delighted to partner with Clublinks at Moore Park Golf Course and are looking forward to being able to extend this technology out at other Clublinks sites across the nation.”

In a competitive and challenging time, technology is key and being able to deliver this efficacious tool to enhance customer experiences demonstrates Clublinks’ commitment to being at the forefront of advancements and enabling their clients to ‘shine bright.’

Related Articles

1st July 2019 - Clublinks takes on corporate operations at Western Australia’s The Cut Golf Course

3rd September 2018 - Clublinks and AFL Victoria partner to expand AFL 9s

3rd May 2018 - Clublinks gets Deakin University students more active

19th February 2018 - Key appointments support Clublinks growth

17th January 2018 - Clublinks and PlaySight combine to bring gamification technology to grassroots sport

23rd November 2017 - Clublinks to take on management of Perth’s Collier Park Golf Course

23rd October 2017 - Clublinks appointed Deakin University sport and recreation management partner

6th January 2017 - Clublinks appoints new General Manager to expand sport and recreation expertise

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