Latest News

Back to Latest News back

 

Christchurch visitor spending bounces back

Christchurch visitor spending bounces back
September 2, 2016

Christchurch and Canterbury Tourism (CCT) says newly released figures for July 2016 from New Zealand’s Ministry of Business, Innovation and Employment show visitor spend is on the rise.

CCT Chief Executive, Vic Allen says the latest visitor spend survey is good news for the city and signals an excellent first step in recovery.

Allen explains “Christchurch had an incredible July with visitors spending $147 million, a growth of nine percent compared with four% growth nationally. The city recorded the strongest growth of New Zealand’s top four visitor destinations - Auckland, Wellington, Christchurch and Queenstown.

“Domestic growth in July was stimulated by our ‘Pockets of Awesom’e campaign, encouraging locals to become ambassadors for their city. A successful winter ski campaign during the school holidays also contributed, as well as an increase in Chinese visitors coming directly into Christchurch Airport.

“It shows the city is bouncing back from its temporary setback following the earthquakes. Visitor arrivals have now exceeded pre-quake numbers, while spend has returned to pre-quake amounts, and our research tells us visitors have high satisfaction levels,” he says.

“However we still have a long way to go to get back our market share, which was 9.2% pre-earthquake and now sits at 7.8%.”

The Monthly Regional Tourism Estimates for Christchurch’s regional tourism organisation show Christchurch recorded New Zealand’s second highest total visitor spend for the year to July 2016, behind Auckland.

Visitors spent nearly $2 billion in Christchurch in the year to July 2016, and just over $3 billion in the Canterbury region.

Allen commented “visitor spending is having a significant impact across our whole economy. We can see visitors are not just spending on accommodation, transport and attractions, but also in our local shops, restaurants, and entertainment venues.”

Visitor Experience Research conducted in Christchurch for Christchurch and Canterbury Tourism during January to March 2016 showed visitors rated their overall experience in the city at 8.1 out of 10.

Allen added “their likelihood to recommend Christchurch as a holiday destination was 4.2 out of 5, and likelihood to return 4.1 out of 5,” he says.

Landmark visitor attractions, mostly unaffected by the earthquakes, such as punting on the Avon, the tram, gondola, and International Antarctic Centre were all rated highly by visitors, as were the friendly people.

The CCT visitor experience report said international visitors most frequently identified the Botanic Gardens and the people of Christchurch as the most enjoyed aspects of their visit.

Statistics New Zealand holiday arrivals this summer 2015/16 were - up 2% compared to the summer pre-earthquake 2009/10. Holiday arrivals in the year to July 2016 were 301,872 a 17% increase compared to the previous year.

The latest Commercial Accommodation Monitor shows international guest nights have increased by 2% and domestic by 10% in the year to June 2016.

Allen concluded “this can only improve as new accommodation, retail, hospitality and visitor attractions open later this year, including Christchurch Adventure Park on the Port Hills.”

Images: Punting on the River Avon (top) and ski resort Mt Hutt is just an hour from Christchurch (below).

29th June 2016 - CHRISTCHURCH READY TO RETURN AS A LEADING BUSINESS EVENT HUB

17th May 2016 - WINTER SNOW COATS THE SLOPES OF CANTERBURY’S MT HUTT

4th May 2016 - KATHMANDU COAST TO COAST TO HELP BOOST CANTERBURY TOURISM NUMBERS

25th February 2016 - RECORD BREAKING SUMMER AT THE CANTERBURY MUSEUM

22nd February 2016 - FIVE YEARS ON CHRISTCHURCH MARKS EARTHQUAKE ANNIVERSARY

22nd May 2012 - AUSTRALIAN VISITORS AVOIDING CHRISTCHURCH


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

iDwala Pty Ltd

iDwala is the Community Sports Facility Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Again Faster

ABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…

read more

Fitness / Recreation

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business