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Chief Executives united in pursuit of gender equality in sport

Chief Executives united in pursuit of gender equality in sport
February 27, 2018

Members of the Male Champions of Change (MCC) Sport have confirmed their shared gender equality priorities for 2018, launched their latest Progress Report and announced that the Chief Executives of Netball Australia, Golf Australia, Rowing Australia and Geelong Football Club have now joined the group.

Established in 2015, MCC Sport now has 17 members representing the key sports in terms of economic contribution, participation and influence in the Australian landscape, with a combined 7,000 employees, 9 million participants, 1 million members and 7.5 million social media followers.

MCC Founder Elizabeth Broderick says the group is united in its pursuit of gender equality in the sport sector, leading change within their organisations, their respective sporting codes, and collectively at a community level.

Broderick advises “this group recognises the immense economic, cultural, social and health benefits of having more women and girls involved in all aspects of sport in Australia - from the grass roots, to elite athletes, sports administration and governing bodies.

"The advances since 2015 have been extraordinary. In just the last year we’ve seen ground-breaking pay equity approaches for leading cricketers in Australia; the establishment of elite-level women’s competitions and teams across a number of sporting codes; and the appointment of senior women to previously male-dominated chair and chief executive positions in the sector. And while there is some way to go, I am so heartened by the significant work underway to attract, engage and advance women in our sporting environments.”

Collective outcomes for the group in 2017 included:

• Developed a practical guide to workforce flexibility tailored for sporting organisations. It aims to support takeup of workforce flexibility policies in the sector. Some 70% of MCC Sport organisations have implemented, or are in the process of implementing, fully flexible workplaces. 
• Worked together to create more gender-balanced, diverse and inclusive 'public faces' for their organisations. This included auditing key communication channels to improve the way women and girls are represented and engaged. This work led to a new MCC report Test the Messages you Project, released in late 2017 providing practical guidance on how to create a gender-balanced and inclusive public presence for organisations.
• Strengthened the MCC Women in Sport Sponsorship Program, where 65 'high potential' women leaders are matched with and actively sponsored by senior executives from across the sports sector.
• Supported the Panel Pledge to only participate on panels if senior women from the sector are included.
• Commenced work developing a ‘Pathway to Pay Equity’ for elite women athletes. 

The Progress Report also details each organisation's year-on-year performance increasing women’s representation in corporate, administrative and sports management positions towards gender balance, together with MCC Sport’s 2018 priorities focused on: developing more respectful and inclusive sporting cultures; advancing more women into leadership positions; and developing pathways to pay equity for elite women athletes. 

Commenting on joining the program, Rugby Australia Chief Executive Raelene Castle, who joins as a Special Advisor, replacing founding member, Bill Pulver, stated "I am both honoured and excited by the prospect of working with the Male Champions of Change Sports Group as a Special Advisor. Rugby Australia as a sporting group is in a powerful position to influence the ongoing debate on the issue of gender equality and I believe that we have the ability to actively promote and facilitate meaningful and positive change.

“I have seen the challenges first hand and I have a personal passion to ensure that the gender equality discussion is at the forefront across all aspects of our society." 

The current MCC Sport membership is: 

Mark Anderson, Chief Executive, Collingwood Football Club (former Chief Executive, Swimming Australia)
Elizabeth Broderick, Convenor, MCC Sport
Raelene Castle (Special Advisor), Chief Executive, Rugby Australia
Brian Cook, Chief Executive, Geelong Football Club 
Marne Fechner (Special Advisor), Chief Executive, Netball Australia
Matt Finnis, Chief Executive, St Kilda Football Club
Brendon Gale, Chief Executive, Richmond Football Club 
David Gallop, Chief Executive, Football Federation Australia
Todd Greenberg, Chief Executive, National Rugby League
Cain Liddle, Chief Executive, Carlton Football Club
Anthony Moore, Chief Executive, Basketball Australia
Kate Palmer (Special Advisor), Chief Executive, Australian Sports Commission
Stephen Pitt, Chief Executive, Golf Australia
Ian Robson, Chief Executive, Rowing Australia
James Sutherland, Chief Executive, Cricket Australia
Giles Thompson, Chief Executive, Racing Victoria
Craig Tiley, Chief Executive, Tennis Australia
The Chief Executive of Swimming Australia is also a member. 

Click here for more information.

Image: MCC Sport members meet at the Flemington Race Course in May last year. Courtesy of Richmond FC.

13th December 2017 - RUGBY AUSTRALIA MAKES HISTORY WITH APPOINTMENT OF RAELENE CASTLE AS CHIEF EXECUTIVE 

9th November 2017 - CARLTON FOOTBALL CLUB APPOINT CAIN LIDDLE AS NEW CHIEF EXECUTIVE 

19th July 2017 - AFL CLUB ST KILDA AFFIRMS COMMITMENT TO DIVERSITY, EQUALITY AND INCLUSION 

26th May 2017 - VICTORIAN GOVERNMENT TO CREATE NEW OFFICE TO BOOST GENDER EQUALITY IN SPORT

25th May 2017 - AFL NAMED ‘ORGANISATION OF THE YEAR’ AT LGBTI INCLUSION AWARDS

23rd May 2017 - AUSTRALIAN SPORTS COMMISSION IDENTIFIES NEED FOR MORE FEMALE COACHES 

30th March 2017 - FREE RAINBOW LACES DISTRIBUTION BOOSTS ONGOING CAMPAIGN FOR INCLUSION IN SPORT 

23rd February 2017 - AWRA TO TRADE AS WOMEN SPORT AUSTRALIA 

16th February 2017 - VICHEALTH SUPPORTS DIVERSE COMMUNITIES THROUGH INNOVATION IN SPORT 

6th February 2017 - LA TROBE UNIVERSITY LAUNCHES AUSTRALIA’S FIRST SPORTS ANALYTICS DEGREE

1st December 2016 - SWIMMING AUSTRALIA LAUNCHES INCLUSION FRAMEWORK

15th November 2016 - AFL ADVISED TO PLAN FOR LONG TERM INTEREST IN WOMEN’S COMPETITION

24th September 2016 - GENDER BALANCE IN SPORT VITAL TO IMPROVING PUBLIC HEALTH 

29th August 2015 - MORE WOMEN ON SPORTS BOARDS WOULD REDUCE DOPING AND MATCH-FIXING

6th July 2015 - FIRST WOMAN CHAIR FOR STADIUMS QUEENSLAND BOARD

11th May 2015 - SWIMMING LOOKS TO RIO AND BEYOND WITH KEY HIGH PERFORMANCE APPOINTMENTS 


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The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

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