AusLeisure

Todd Babiak, Chief Executive Brand Tasmania, and Brent Hill, Chief Executive Tourism Fiji are among the impressive line-up of senior place leaders presenting at this year’s City Nation Place Global being held in London from 9th to 10th November.

Brent Hill will be sharing on how Fiji is building back better post COVID and presenting on recovery and resilience while Todd Babiak leads a workshop posing the question “What do we mean by a ‘place brand narrative’ and how do we build it?” This workshop provides the tools to connect your strategy with your identity in order to engage your stakeholders more effectively.

Also presenting is Anthony Everett, President and Chief Executive of 4VI, who will be discussing the transformation from destination marketing organisation to a social enterprise and how they created a narrative that encouraged stakeholders to join them on this journey.

A strong, well-articulated vision for your place can help you compete more effectively for talent, for investment, and for tourism – to improve your place economy and the quality of life for your citizens. City Nation Place Global offers delegates the opportunity to discover how values and assets can be put at the heart of your place brand strategy to deliver greater returns for your community.

City Nation Place Global offerings:

• Hear from four contrasting places around the world as they outline how they’re leveraging their place brand to respond to the global talent crisis and give you the ideas you need to enhance your own approach.
• Create longer-lasting legacies from the events you host, as Sholto Douglas-Homes, Chief Marketing, Communications & Sales Officer for Expo 2020 Dubai, shares lessons from the Expo’s soft power success.
• Discover practical tips and strategies to create more equitable spaces in your community, as Ursula Bauer, Head of Section Gender Mainstreaming for the City of Vienna, outlines the work being done to engage underrepresented communities in the shaping of Vienna’s place narrative.
• Identify new ways to stand out from the crowd, as three different cities explain how they are investing in and promoting placed attractiveness by focussing on sport, blue economy, or rural quality of life, as their respective differentiators.

Click here for event details and booking on Australasian Leisure Management calendar listing

Related Articles

9th October 2020 - City Nation Place announce City of Parramatta as award finalist in design and place branding

27th September 2022 - Queensland Government announces funding of 23 social enterprises ahead of Social Enterprise World Forum in Brisbane

17th September 2020 - Collective Leisure becomes Australia’s first social enterprise leisure management company and forms partnership with ACPE

18th March 2022 - Sheraton Fiji Golf and Beach Resort reopens after extensive transformation

3rd December 2021 - Trip.com Group and Tourism Fiji cooperate to promote Fiji as a destination

11th October 2021 - Fiji to reopen to international travellers from December

3rd August 2021 - Australian Government supports tourism recovery in Fiji

15th July 2021 - Tourism Fiji names new Chief Executive

29th September 2022 - UNWTO Tourism Barometer identifies Saudi Arabia as fastest growing destination in the G20

13th September 2022 - Hobart CBD to be revitalised as cultural destination with new ‘In The Hanging Garden’ precinct

9th September 2022 - Asian Golf Industry Federation Danang Conference highlights central Vietnam’s growing recognition as a golfing destination

7th September 2022 - FIFA presents its reimagined fan destination and on-site entertainment experience

5th September 2022 - Penrith City Council partners with Destination NSW to launch new visitor campaign

23rd August 2022 - Plan to transform Sydney’s Central Station into vibrant destination

17th August 2022 - Queensland Government launches Eco-certified Tourism Destination Program

10th August 2022 - Queensland Government invests $1 million in supporting eco-certified tourism destinations

21st July 2022 - Changing Places funding ensures accessibility to Victorian parks and tourist destinations

7th July 2022 - $20 million funding to spotlight Outback Queensland as music festival destination.

15th June 2022 - WTTC new report offers guidelines on destination resilience and sustainability

8th April 2022 - Logan City Council launches new tourism destination brand

23rd March 2022 - Big Red Group partners with Destination Gold Coast to incentivise interstate visitors

1st November 2021 - Japan promoted as an adventure travel destination

26th October 2021 - Destination NSW launches $10 million campaign promoting post-pandemic travel

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.