SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Cedar Mill Group acquires Humm Events
Winarch Capital’s newly-formed Cedar Mill Group - a strategic and property development firm based in Newcastle - has acquired one of Australia's leading event management and production planning companies, Humm, rebranding it as Humm Events.
From music festivals and concert tours to key state government and sporting events, Humm Events has created and managed some of the most spectacular special events in Australia.
Humm Events' services cover event, site and production management; creative concept development; COVID-19, crowd and risk planning; and strategic consulting for event owners, with feasibility planning being a big growth area for the business.
Humm Events has been the workhorse behind a number of major festivals around the country since Iain Morrison launched the business in 2001, including Beyond the Valley, Good Things Festival, NRL Nation and the record-breaking Fire Fight Australia benefit concert.
Its clients include Live Nation, TEG, Regional Touring, Untitled Group, a number of local councils and NSW Government, operating in some of the biggest venues in Australia.
Iain Morrison, and business partner Tara Whitfield, will remain with Humm Events as Event Directors, alongside Cedar Mill Group’s Kyle McKendry who has been named General Manager.
Morrison advised "It’s been an amazing ride for the team and the business to date but for Tara and myself it was an opportunity too good to let go.
”We now have the capacity to resource the business how and when we need to. Our ambition is to grow our team and presence further in the Australian/New Zealand markets, continuing a consistent level of industry benchmark outcomes for all of our clients.”
Kyle McKendry joined Cedar Mill Group in 2019 after almost two decades at Roche Group to lead the company's foray into the live entertainment, event, and tourism industries and notes "Humm Events is a very important acquisition for our group.
“Joining the experience and expertise of Iain, Tara and the Humm Events team accelerates our capability in this exciting industry and fits perfectly with our future growth plans.”
Founded in 2016 by Paul Lambess, Winarch Capital is delivering a range of residential, commercial and industrial developments in the Lake Macquarie and Hunter Region.
Cedar Mill Group is preparing to build two new venues in the Lake Macquarie/ Hunter Valley Regions in NSW, and has its sights set on bolstering the live music and events industry as it recovers from the global pandemic.
The two new purpose-built venues, named Cedar Mill Lake Macquarie and Cedar Mill Hunter Valley, will include multi-million-dollar entertainment and cultural precincts with an amphitheatre capacity of 30,000 in Lake Macquarie and 22,000 in the Hunter Wine Region.
Lambess, said the decision to bring Humm Events into the Cedar Mill Group was a no brainer as it readies to become a key player in the events sector and adds “the challenge we have set ourselves as a business is to be the benchmark in all we do. Adding skill and credibility in event management is a natural fit for our strategy.
“We look forward to working with the passionate and experienced Humm Events team and doing our part in growing this exciting and already successful event business."
17th February 2020 - Fire Fight Australia concert raises $9.5 million for bushfire relief
14th January 2020 - Sydney’s Fire Fight Australia concert sells out within 24 hours
27th February 2021 - Live Nation confident of future shows despite major revenue fall
21st September 2020 - Live Nation appoints senior leadership roles within its Asia Pacific division
9th July 2021 - TEG announces launch of new global partnership
24th August 2015 - NRL Nation to launch during 2015 Grand Final week
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry.read more
BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…read more
Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!