Latest News

Back to Latest News back

 

Cats unveil Elite Training Venue

Cats unveil Elite Training Venue
December 7, 2011

The Geelong Cats have announced a long term elite sponsorship agreement with Keystone Business Park that will result in the construction of an exclusive training venue within regional Victoria's newest master planned business community.

The partnership with Keystone Business Park will provide the Cats with access to an exclusive training venue (ETV) located just 10 minutes from the recently renamed Simonds Stadium.

As part of the agreement Keystone Business Park will provide the Club with an $8.3million state-of-the-art training venue at its Business Park development in Armstrong Creek. The world class training hub will include an MCG sized oval and an indoor training facility the size of three full size basketball courts.

The Club expects the whole facility will be available in two years time for the start of its 2014 pre-season at which point the Cats will obtain ownership of the land, oval and associated buildings.

The partnership, believed to be one of the largest ever entered into by the Cats, was facilitated and negotiated by the Cats' sports facility development advisors, Waypoint Pty Ltd. Waypoint have also played a lead role in the Cats securing over $100 million of investment into Simonds Stadium.

Geelong Cats Chief Executive Brian Cook said the establishment of an ETV will provide the players with the best possible opportunities to reach their potential.

Cook explained "In an environment of equalisation with the draft and salary cap, this is an area where we can build and sustain a competitive advantage.

"This facility will see us have a training venue that will provide our incredibly skilled and accomplished staff with an equally impressive platform to get the most out of our playing group."

"This is a significant partnership of shared values and shared vision and there is a clear commercial logic for both the Club and Keystone in this partnership."

"As a welcome benefit to this agreement, Simonds Stadium will now be freed up for increased community use and opportunities for other worthwhile events in the Geelong region."

Keystone is earmarked to be one of the largest Business Park's in Australia, based on intensive planning by state and local governments. The new generation business park community with diverse integrated land use promotes connected together design and construction flexibility, advanced communication technologies and a high quality urban environment.

Keystone Business Park Director Trent Keirnan said that the partnership connects Keystone, Australia's next generation business park, with one of the nation's most successful sporting organisations.

"This agreement is far more than a traditional sponsorship, but rather a partnership that helps to create a legacy for the Cats," Mr Kiernan said. "We are thrilled to be embarking on a long term partnership that is beneficial for Keystone, the Cats and the wider business community of Geelong."

"Keystone's focus is on providing state-of-the-art amenities to businesses and employees, establishing Geelong as a first choice employment area in the region and as a key business address in Victoria."

AFL clubs are currently making major investments in improved their training facilities, with Essendon planning a move from Windy Hill to new headquarters at Melbourne/Essendon Airport while redevelopment has begun at the former Melbourne Park as a training base for Collingwood.

For further information click here to contact Waypoint via their entry in the Australasian Leisure Management Supplier Directory.

8th November 2011 - DARE’S NEW CONSULTANCY LEADS THE WAY

17th May 2011 - ESSENDON SEEKS $15 MILLION TO HELP BUILD NEW MELBOURNE AIRPORT HOME


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Ecoline

Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business