News: Marketing
WNBL fan feedback drives greater competition engagement
The WNBL has advised that fan feedback is behind the introduction of a WNBL App and WNBL Tik Tok channel prior to the upcoming season. Head of WNBL, Christy Collier-Hill, this week…
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Zoo and Aquarium Association Australasia unveils updated brand identity
The Zoo and Aquarium Association Australasia (ZAA) has launched a new brand identity, described as "animal led and purpose driven" and reflecting the commitment of its members to…
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The Big Banana welcomes its recognition on Australian legal tender coins
After 14 months of negotiations, during which it was bound by confidentiality agreements, Coffs Harbour’s The Big Banana has revealed that is has been featured as part of…
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Monash University study shows Australians moving from traditional sports to embrace informal participation
A landmark study from Monash University has revealed a continued decline in organised sport participation over the past decade and points to the Intergenerational Review of Australian…
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AUSactive campaign calls on Federal Parliamentarians to be ‘Fit for Office’
Aiming to tackle Australia’s inactivity and health crisis and relieve the economic burden on the healthcare system, AUSactive has today launched its ‘Fit for Office’…
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Royal Australian Mint launches Big Things coin collection
Honouring the nation’s love of ‘Big Things’, the Royal Australian Mint has today launched its latest $1 coin collection featuring some of the nation’s best known…
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Motorsport Australia wins in esports category 2023 Australia and New Zealand Sports Technology Awards
Motorsport Australia has welcomed has been need as the winner in the esports category at the 2023 Australia and New Zealand Sports Technology Awards. The awards are a celebration of…
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World Cup helps drive record memberships at four A-League Women clubs
With more than a month to go until the start of the 2023/24 season, four A-League Women clubs have broken their membership records. Driven by Australia’s co-hosting of the 2023 FIFA…
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