News: Marketing
Queensland Rugby League secures three-year sponsorship from Westpac
Queensland Rugby League (QRL) and Westpac have announced a three-year partnership that will see the bank become the front of jersey sponsor for the Queensland Maroons men and shoulder…
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Simon Balderstone receives Lifetime Achievement Award at Australian Event Awards Ceremony 2023
The career achievements of Simon Balderstone, founding Director of Ways and Means Consultancy - a consultancy on events, bids, issues management, sustainability and Indigenous programs -…
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Live Nation study finds that fans are more loyal to brands that offer live music perks
A newly released Live Nation Fan Insights Study has captured how fans across the USA. feel about and engage with brand loyalty programs - revealing that fans are more loyal to brands that…
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AFL and Toyota agree extension of nation’s largest sporting partnership
Building on what has been one of the world's strongest sporting partnerships for the last two decades, the AFL has today announced the renewal of its sponsorship with automotive…
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AUSactive Awards 2023 celebrate the fitness and wellbeing industry’s highest achievements
A spectacular sold-out Gala Event at Federation Square in Melbourne last night has seen the presentation of AUSactive’s 2023 National Awards - acknowledging the fitness and wellbeing…
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YouGov tracking shows growing global interest in women’s sport
The growth in interest for women’s sporting events has been confirmed by data and market research company YouGov. Following on from record attendances at the FIFA 2023…
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La Trobe Financial announces extension of NBL partnership
The longstanding partnerships between the National Basketball League (NBL) and La Trobe Financial has been extended, with the asset managers recommitting to the competition for another…
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Fitness management platform Hapana collaborates with Stripe to meet global customer needs
Leading fitness business solutions provider, Hapana, has announced its collaboration with Stripe, a financial infrastructure platform for businesses, to power payments globally for…
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