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read moreTourism Australia’s specialist unit, Business Events Australia, has today launched a toolkit of assets for the Australian business events industry, as part of a broader recovery strategy to aid the industry following the ongoing impact of COVID-19.
The industry toolkit will provide a ‘one-stop-shop’ for industry to access assets free of charge for use in a broad range of marketing initiatives, from selling Australia’s business events offering, to increasing delegate attendance. Members of the industry will be able to use the range of assets in event bids, pitch presentations, across their social media channels and other promotional platforms.
Assets include 30 and 60 second video vignettes, maps and other marketing collateral promoting key Australian business event destinations; information and fact sheets on funding programs; a social media guide; and logos.
Tourism Australia Executive General Manager of Events, Penny Lion notes “the toolkit has been designed to help drive consideration and conversion of business events (both domestic and international) with the aim of helping the sector recover from the impacts of COVID-19. By providing industry with access to quality marketing materials our goal is to help inspire, educate and rebuild desire for business events in Australia.”
Assets can be downloaded via the Business Events Australia folder in Tourism Australia’s resource portal: resources.australia.com
11th February 2021 - Tourism Australia launches new campaign to boost business events across Australia
27th February 2021 - Ecotourism Australia continues to call for funding support from Federal Government
19th January 2021 - Tourism Australia Managing Director predicts top global travel trends for 2021
17th November 2020 - Tourism Australia research shows cautious optimism in planning domestic events
23rd March 2021 - Kakadu Tourism focuses on upgrades and revitalisation in 2021
23rd March 2021 - Thailand Tourism Forum 2021 charts future course of Thai tourism industry
22nd March 2021 - New Zealand Government plans for revised tourism sector post COVID vaccination
20th March 2021 - Industry Panel formed to chart Queensland tourism industry recovery
19th March 2021 - Australian tourism adds 58,000 jobs since June 2020
19th March 2021 - New Zealand tourism ready to work with Government on industry future
19th March 2021 - 2021 Australian Tourism Exchange to return as hybrid event in June
18th March 2021 - Tourism sector unites for new Sunshine Coast marketing campaign
17th March 2021 - New research dispels suggestions New Zealand tourism too expensive for the domestic market
16th March 2021 - 146 Accor hotels in Australia commit to UNESCO sustainability tourism pledge
11th March 2021 - Suspicions that Federal Government’s $1.2 billion tourism stimulus package targets marginal constituencies
11th March 2021 - ATIC says tourism package will fail to stem major tourism job and business losses
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