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read moreTourism Australia has announced that its Australian Tourism Exchange (ATE) event will return in June this year, as a live event in Sydney along with a virtual event component.
Set to run from 6th to 9th June at the International Convention Centre Sydney (ICC Sydney), the event will be for international buyers who are based in Australia or located in countries permitted to travel to Australia, domestic buyers and frontline travel sellers.
ATE Online will immediately follow, from 10th to 17th June, for all other international buyers who are unable to travel due to border restrictions.
Having been cancelled last year, both options will see the tourism industry again come together to exchange knowledge, and make business connections amid ongoing uncertainty around international travel and border openings.
The live event will also feature a new trade show layout, with traditional seller booths replaced with networking areas defined by state and territories, with appointments to take place throughout the trade show floor.
Tourism Australia advise “as there will be more sellers than buyers attending the event, buyers will remain stationary while sellers will move between appointments.
“This change will save sellers considerable time in the lead up as well as delivering cost savings on booth design and imagery.”
Attendance limits
Tourism Australia expects seller demand for ATE21 to be high and, as the event approaches, will evolve and adapt with the current climate while remaining true to the purpose of connecting the Australian tourism industry with domestic and international buyers through one-on-one appointments and networking opportunities.
Tourism Australia add “as we are operating in an uncertain climate, Tourism Australia is planning for all possible scenarios.”
Click here for more details on ATE21 in the Australasian Leisure Management industry Calendar.
16th March 2021 - 146 Accor hotels in Australia commit to UNESCO sustainability tourism pledge
10th March 2021 - Federal Government set to subsidise flights in tourism support package to replace JobKeeper
8th March 2021 - ATEC highlights the impact of declining inbound tourism on regional communities
8th March 2021 - Destination NSW appoints Christine McLoughlin as new Chair
27th February 2021 - Ecotourism Australia continues to call for funding support from Federal Government
26th February 2021 - $40 million funding support announced for Indigenous Tourism
18th February 2021 - Australia’s $45 billion export tourism Industry at risk without JobKeeper replacement
11th February 2021 - Tourism Australia launches new campaign to boost business events across Australia
21st January 2021 - Australian tourism industry haemorrhaged almost $7 billion over the summer holidays
20th January 2021 - WTTC predicts over 100 million global tourism jobs could be recovered during 2021
19th January 2021 - Tourism Australia Managing Director predicts top global travel trends for 2021
17th November 2020 - Tourism Australia research shows cautious optimism in planning domestic events
6th November 2020 - Tourism Australia’s Business Events Boost Program awards 86 successful applicants
10th September 2020 - Applications closing for Tourism Australia’s Business Events Boost Program
21st August 2020 - Tourism Australia appointment to drive future growth
12th February 2020 - New initiatives at 2020 Australian Tourism Exchange aim to support industry
5th May 2019 - Melbourne to host Australian Tourism Exchange in 2020
19th April 2018 - Australian Tourism Exchange boosts Adelaide visitor business
5th November 2013 - Tourism Australia considers outsourcing Australian Tourism Exchange
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