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Applications closing for Tourism Australia’s Business Events Boost Program 

Applications closing for Tourism Australia’s Business Events Boost Program 
September 10, 2020

Applications to Tourism Australia’s Business Events Boost Program is closing on 30th September 2020 and industry are being encouraged to apply for funding for ambitious and innovative ideas to inspire future event activity and help rebuild domestic business events.

The $1.5 million program announced in June seeks to help the domestic business events sector get back on its feet in the wake of the COVID-19 crisis and drive new business to regions around Australia.

The Program provides convention bureaux, convention centres, professional conference organisers, event managers and the wider business events industry with the opportunity to leverage Tourism Australia’s expertise and help win new domestic business.

Tourism Australia Executive General Manager Events, Penny Lion advises industry to get their applications in ahead of the closing date on 30th September noting “the program is an opportunity to access funding for innovative marketing and distribution initiatives like the ones we have already achieved in partnership with industry - such as the Melbourne Virtual Site Visit delivered alongside Melbourne Convention Bureau through our internationally focused Advance Program.”

The Melbourne Virtual Site Visit involved the use of innovative technology to deliver an immersive 360 first-person experience for international associations and professional conference organisers to plan future conferences in Melbourne - at any time on any device.

Lion says she encourages a range of ambitious and innovative ideas to inspire future event activity and help rebuild domestic business events. Applications could include, but are not limited to, marketing assets, content and collateral including video, virtual reality initiatives and podcasts, digital marketing including social media, communication activity including direct mail and microsites, PR activity and media buy or bespoke marketing campaigns.

The program forms part of a broader recovery strategy being delivered by Business Events Australia to support Australian industry through this time and to ensure Australia continues to be recognised as a quality business event destination.

The new Business Events Boost Program will be run by Tourism Australia’s dedicated business events unit, Business Event Australia, with projects carried out in FY2020/21.

More information including details on the eligibility criteria and how to apply can be found at: www.australia.com/businessevents/boost

Image: Melbourne Virtual Site Visit technology delivered alongside Melbourne Convention Bureau

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8th July 2020 - CINZ and TNZ renew commitment to promoting business events to New Zealand

22nd June 2020 - Tourism Australia launch new program to support domestic business events sector 

17th June 2020 - Business Events Council of Australia highlights impact of COVID-19 shutdown

4th June 2020 - EEAA online webinar highlights Australian business events industry ready to restart face-to-face events

14th May 2020 - Business Events Council of Australia delivers COVIDSafe guidelines to government

27th April 2020 - Tourism Australia revises Business Events Advance Program to support industry in COVID-19 recovery

6th April 2020 - CINZ launches recovery plan to support business events industry

20th February 2020 - Cairns Business Events Industry promotes holding events with purpose

20th February 2020 - Business events partnership launched in Christchurch

18th February 2020 - Tourism Australia’s Business Events enhances presence at AIME 2020

28th May 2019 - New Zealand’s largest business events exhibition set to host 6,000 meetings

25th October 2018 - Global business events experts head to first ever CINZ Conference in Auckland

26th July 2018 - New Business Events Manager appointed to lead Business Events Sunshine Coast

30th May 2018 - New Zealand’s biggest business events showcase opens in Auckland

15th March 2018 - Australian Government announces $12 million Business Events Bid Fund Program

21st December 2017 - Business events sector looks to develop future workforce

10th November 2017 - Business events must adopt Olympic standards on safety

3rd June 2015 - Tasmania Government tops up funding for business events funding

24th February 2015 - Report reveals business events contribute $23.1 billion to Australia’s GDP

6th August 2013 - New team drives Business Events Sunshine Coast forward

15th May 2013 - Business events sector looks forward to new International Convention Centre Sydney

18th May 2012 - Business events boost Australian tourism


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