AusLeisure

US-based startup, Fast – renowned for providing a streamlined, one-click checkout service – has partnered with AFL club Brisbane Lions to provide fans with an easy navigation purchasing process both online and at the Gabba Stadium.

This is the first time a professional Australian sports team has partnered with Fast, which is a privately held company founded by Domm Holland and Allison Barr Allen, headquartered in San Francisco, and funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.

Fast provides a streamlined, one-click checkout service that allows fans to buy without the hassle of navigating through a complicated purchase process or repeatedly entering the same information. Through the new partnership, fans making a purchase will share their payment, shipping, and contact information only once and never have to sign in or remember a password again; simply click 'Fast Checkout' and the order will be placed.

Later this Autumn, Fast QR codes on digital screens and concourses throughout the Gabba Stadium will enable fans cheering live or watching from home to make equally frictionless, instant purchases of their favourite items. Simply by scanning the codes with their mobile devices, either in-person or from their TV screens, the checkout process will be complete within seconds. With Fast Checkout, this season's 20-year-anniversary jersey will also be available during an exclusive pre-sale at the online store before going on sale for the general public.

Domm Holland, Co-Founder, and Fast Chief Executive notes "The Brisbane Lions are an iconic Australian sports club and even more so for a Brisbanite like myself.

"I couldn't be more excited to partner with this innovative, forward-thinking club to bring one-click and headless checkout to the Brisbane Lions online store and Gabba Stadium. Partnering with Fast will make it easier and faster for Lions fans to buy team merchandise."

Brisbane Lions Chief Executive Greg Swann said the partnership would deliver the AFL's best customer experience to the Club's fans and advised "our fans want to enjoy the games, not spend time in slow and complicated checkout processes and the partnership with Fast allows us to offer the world's fastest checkout, through our online store and in the Gabba as well," he said. "We are proud to be the first Australian team to partner with Fast after their incredible success with major clubs in the U.S. and U.K."

The Brisbane Lions are the first Australian Football League club to partner with Fast, joining the National Basketball Association's Cleveland Cavaliers and the National Hockey League's Tampa Bay Lightning in the U.S., as well as the Premier League Club Tottenham Hotspurs in the U.K.

Brisbane Lions one-click shopping at shop.lions.com.au 

More information on Fast 

Image top: Online shopping for Brisbane Lions merchandise; logos above: Fast and Brisbane lion partnership

Related Articles

19th November 2021 - Maroochydore Multi Sports Complex named home ground for AFLW’s Brisbane Lions

17th May 2021 - Construction commences on AFLW Brisbane Lions new stadium

15th April 2020 - Funding support secures development of Brisbane Lions new Springfield base

18th March 2020 - Brisbane Lions warn of $5 million loss if forced to play home matches with no crowds

6th March 2020 - Construction set to commence on Brisbane Lions new Springfield home

9th January 2020 - Snap Fitness expands Brisbane Lions partnership

6th December 2019 - Brisbane Lions accrue first profit in a dozen years

11th September 2019 - Hyundai’s Brisbane Lions partnership a model of contemporary sport sponsorship

23rd August 2013 - Brisbane Lions to relocate training and administration base to new elite facility

20th November 2009 - Ticketmaster Seals New Deal with Brisbane Lions

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.