About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
Blackmores and Australian Open partner to deliver ‘Wellbeing Oasis’
Leading vitamin and supplement company Blackmores has commenced a four year partnership with Tennis Australia that will see a pop-up ‘Wellbeing Oasis’ open to fans at the Australian Open tennis tournament.
Operating from 8th to 31st January on the Grand Slam Oval at Melbourne Park, the Blackmore Wellbeing Oasis is a innovative double story consumer brand activation unit that presents tennis fans with a complete wellbeing experience, including the newly launched Blackmores Wellbeing Check (a social activation initiative for consumers to make a ‘I Will Be’ statement of intent for 2016), roaming massage angels, the Blackmores Superfoods bar, as well as daily prizes and take away goodies.
Introducing the Wellbeing Oasis, Blackmores Chief Marketing Officer Paul Di Vito explains “we want visitors to go on a journey at the Blackmores Wellbeing Oasis – we want to empower them to feel their best, become more aware of their personal health and inspire them to ‘Be a Well Being’ throughout 2016.”
The Blackmores Wellbeing Check is an online interactive questionnaire offering consumers a personalised summary of their overall health and wellbeing. 10 key questions which focus on physical, mental and emotional wellbeing, take the user on a personal journey to uncover a holistic view of their health. The final score provides users with a starting point on their journey to wellbeing and the opportunity to make their #IWillBe statement on social media.
Blackmores Global Health Ambassador and Australian Open 2014 champion Li Na as well as Blackmores Australian Open Ambassador Rachael Finch will be among the many sporting, health and media personalities who will take part in the Blackmores Wellbeing Check and make an ‘I Will Be’ pledge for their health and wellbeing goals at the Wellbeing Oasis during the tournament.
Also on offer at the Blackmores Wellbeing Oasis will be beverages using the newly launched Superfoods range, comprising of six superfood products sourced with the highest quality ingredients and added nature boost (such as antioxidants). The range includes Vitality Super Greens, Coconut Water, Wild Blueberry Blend, Single Origin Cacao, Matcha Green Tea and Raw Chia.
Looking forward to next week’s action, De Vito adds “it’s our first year at the Australian Open and we’re going to be putting on a show!”
10th January 2016 - NEAR RECORD CROWD WATCHES AUSTRALIA’S HOPMAN CUP WIN
29th December 2015 - AUSTRALIAN OPEN TO CELEBRATE INSPIRATIONAL WOMEN
5th December 2015 - SPONSORSHIP SURGES AS TENNIS BOOSTED BY ‘CLEAN’ IMAGE
2nd December 2015 - AUSTRALIAN OPEN ORGANISERS CONFIDENT OF ABILITY TO COPE WITH HIGH TEMPERATURES
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…read more
HTS Group Ltd provides a complete design, system integration, installation and maintenance package to the transportation, traffic engineering, parking and sports timing industries in New Zealand,…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!