Latest News

Back to Latest News back

 

Sponsorship surges as tennis boosted by ‘clean’ image

Sponsorship surges as tennis boosted by ‘clean’ image
December 5, 2015

Tennis's reputation as a 'clean' sport is leading to a massive growth in sponsorship deals both internationally and in Australia.

While sports such as athletics, cycling and football have been mired in doping and corruption scandals in recent years, the Association of Tennis Professionals (ATP) has this year secured sponsorship deals worth US$160 million over the next five years.

The governing body of the men’s professional circuit has struck new deals with five sponsors in recent months, including a fresh agreement with the airline Emirates that ATP President Chris Kermode described as the biggest in the association’s history. The ATP has also signed new deals with Peugeot, Maui Jim Sunglasses, IT services group Infosys, and Chinese online video business Letv.

Kermode said that sponsors were attracted to tennis because controversies have engulfed other sports stating “people see (tennis) as a clean sport, it’s a great product with great athletes and I think tennis is in the best place it’s ever been.

“Many sports have had difficulties, most recently athletics and football. I think brands are thinking very carefully about which sports they want to associate with.”

Kermode added that the US$160 million of new revenue deals the tennis body has agreed “is the biggest amount of revenue in the shortest space of time that we’ve ever had”.

Emirates, which was already a backer of the ATP, is replacing Corona Extra, the beer brand owned by AB InBev, as a so-called Premier Partner of the World Tour.

Tennis Australia's latest annual report shows that sponsorship revenue increased by almost 50% during the 2015 financial year to $66 million, making it biggest earner of sponsorship revenue in Australia.

Last year Tennis Australia agreed a new ‘Grand Slam’ partnership with Emirates Airlines that saw its major summer tennis events rebranded as the Emirates Australian Open Series, with the airline partnering all five marquee events held ahead of the Australian Open: Hopman Cup (Perth), Brisbane International, Apia International Sydney, Hobart International and the World Tennis Challenge (Adelaide).

Tennis Australia and its flagship tournament, the Australian Open, were also backed by sponsorships by Wilson, Medibank, ANZ Bank, Hisense, Rolex, Lindt, Disney, Woolworths, Canadian Club and Heineken.

Click here to view Tennis Australia's annual report.

Image shows Australian tennis legend Todd Woodbridge launches the Emirates partnership with the Australian Open and the Emirates Australian Open Series. 

Article amended 8th December 2015.

2nd December 2015 - AUSTRALIAN OPEN ORGANISERS CONFIDENT OF ABILITY TO COPE WITH HIGH TEMPERATURES

1st October 2015 - FAN-FRIENDLY EXPERIENCES TO BOOST EXCITEMENT FOR THE 2015 BNP PARIBAS WTA FINALS SINGAPORE

31st October 2014 - TENNIS AUSTRALIA AGREES MULTI-YEAR SPONSORSHIP WITH EMIRATES

21st October 2014 - TENNIS AUSTRALIA SERVES UP RECORD PROFITS

7th February 2013 - DRUGS AND CRIME REPORT ROCKS AUSTRALIAN SPORT

27th January 2013 - DAWN OF THE ASIAN CENTURY OF TENNIS

18th December 2012 - INTERNATIONAL SPORT FEDERATIONS GENERATE $2 BILLION IN SPONSORSHIP

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 
 

TRISLEYS HYDRAULIC SERVICES

Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks

 
 

AEROBIC MICROPHONES AUSTRALIA

Aerobic Microphones Australia provides audio products for the fitness industry. Products include the sweat resistant Cyclemic and Aeromic headworn microphones and pouchbelts that are made in…

read more

Fitness / Technology

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business