With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
Sponsorship surges as tennis boosted by ‘clean’ image
Tennis's reputation as a 'clean' sport is leading to a massive growth in sponsorship deals both internationally and in Australia.
While sports such as athletics, cycling and football have been mired in doping and corruption scandals in recent years, the Association of Tennis Professionals (ATP) has this year secured sponsorship deals worth US$160 million over the next five years.
The governing body of the men’s professional circuit has struck new deals with five sponsors in recent months, including a fresh agreement with the airline Emirates that ATP President Chris Kermode described as the biggest in the association’s history. The ATP has also signed new deals with Peugeot, Maui Jim Sunglasses, IT services group Infosys, and Chinese online video business Letv.
Kermode said that sponsors were attracted to tennis because controversies have engulfed other sports stating “people see (tennis) as a clean sport, it’s a great product with great athletes and I think tennis is in the best place it’s ever been.
“Many sports have had difficulties, most recently athletics and football. I think brands are thinking very carefully about which sports they want to associate with.”
Kermode added that the US$160 million of new revenue deals the tennis body has agreed “is the biggest amount of revenue in the shortest space of time that we’ve ever had”.
Emirates, which was already a backer of the ATP, is replacing Corona Extra, the beer brand owned by AB InBev, as a so-called Premier Partner of the World Tour.
Tennis Australia's latest annual report shows that sponsorship revenue increased by almost 50% during the 2015 financial year to $66 million, making it biggest earner of sponsorship revenue in Australia.
Last year Tennis Australia agreed a new ‘Grand Slam’ partnership with Emirates Airlines that saw its major summer tennis events rebranded as the Emirates Australian Open Series, with the airline partnering all five marquee events held ahead of the Australian Open: Hopman Cup (Perth), Brisbane International, Apia International Sydney, Hobart International and the World Tennis Challenge (Adelaide).
Tennis Australia and its flagship tournament, the Australian Open, were also backed by sponsorships by Wilson, Medibank, ANZ Bank, Hisense, Rolex, Lindt, Disney, Woolworths, Canadian Club and Heineken.
Click here to view Tennis Australia's annual report.
Image shows Australian tennis legend Todd Woodbridge launches the Emirates partnership with the Australian Open and the Emirates Australian Open Series.
Article amended 8th December 2015.
2nd December 2015 - AUSTRALIAN OPEN ORGANISERS CONFIDENT OF ABILITY TO COPE WITH HIGH TEMPERATURES
31st October 2014 - TENNIS AUSTRALIA AGREES MULTI-YEAR SPONSORSHIP WITH EMIRATES
21st October 2014 - TENNIS AUSTRALIA SERVES UP RECORD PROFITS
7th February 2013 - DRUGS AND CRIME REPORT ROCKS AUSTRALIAN SPORT
27th January 2013 - DAWN OF THE ASIAN CENTURY OF TENNIS
18th December 2012 - INTERNATIONAL SPORT FEDERATIONS GENERATE $2 BILLION IN SPONSORSHIP
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!