AusLeisure

Ahead of this weekend’s historic first running of Australia’s richest horse race, The TAB Everest, The Australian Turf Club has announced a new long term partnership with Australia’s largest independent ticketing company, moshtix.

The deal will see moshtix provide an integrated ticketing and marketing solution for ATC’s multiple stakeholder groups across its flagship venues, including Sydney’s Royal Randwick and Rosehill Gardens racecourses.

The partnership is already enabling ATC patrons to benefit in pre-buying tickets cheaper and easier than ever before, with advance sales for this weekend’s first ever edition of The Everest already at record levels.

ATC’s Head of Customer Experience, Adam Smith, said of the moshtix partnership “ATC has a clear vision in terms of how we want to combine relevant technology and innovation with good old fashion local customer service to create a fan and stakeholder experience that’s second to none in Australia, and moshtix proved they were the best partner to help us deliver on this.

“In the short time we’ve been working with moshtix, we’ve already seen an uplift in pre- sales through a better ticket purchase process, cheaper fees, and a more integrated technology solution at the venue.

“Advance sales for The Everest are already at record levels for Royal Randwick. Over the next 12 to 18 months we’ll be rolling out a range of new platforms and solutions to the various customer groups that make up the ATC audience. This will eventually give us a solution that we believe will be a first of its kind in Australia”.

Moshtix owner and Chief Executive Harley Evans added “we’re thrilled to partner with the ATC and showcase how ticketing can be done in a ‘fan-friendly’ way.

“Ultimately this means making the ticketing process easier for everyone, and removing the barriers to people getting out to live events.

“It’s also incredibly exciting to be involved in the first edition of The Everest, and I’d really encourage everyone planning to be at this historic event to pre-buy before the day.”

Upcoming 2017 ATC Spring Carnival Events:

Saturday 14th October, Royal Randwick - The highly anticipated running of the world’s richest turf race, the inaugural $10million The Everest.
Saturday 21st October, Royal Randwick - City Tattersalls Club Cup 
Saturday 28th October, Royal Randwick - Cox Plate Race Day 
Saturday 4th November, Rosehill Gardens - Derby Day Race Day 
Tuesday 7th November, Royal Randwick 

Tickets to ATC’s 2017 Sydney Spring Carnival events are now on sale at www.theatc.com.au and www.moshtix.com.au.

22nd May 2017 - INFLATED TICKET RESALE PRICES IMPACTING CONSUMERS’ DISCRETIONARY ENTERTAINMENT SPENDING

2nd February 2017 - SYDNEY TO HOLD ‘RICHEST TURF RACE IN THE WORLD’ 

14th October 2015 - MOSHTIX SOLVES HARD TICKET HEADACHES WITH SOCIAL TICKETING PORTAL 

1st December 2014 - MOSHTIX HITS BEAT WITH DEBITSUCCESS

4th November 2014 - MELBOURNE CUP MARKS MASSIVE PEAK IN AUSTRALIANS GAMBLING ON HORSE RACING

8th September 2014 - MOSHTIX CELEBRATES FIRST YEAR OF INDEPENDENCE WITH A MILLION SUBSCRIBERS

28th November 2013 - AUSTRALIAN TURF CLUB ROLLS OUT WI-FI NETWORK

2nd February 2012 - REDEVELOPMENT TO REVITALISE SYDNEY’S ROYAL RANDWICK RACECOURSE

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We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

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