Latest News

Back to Latest News back


Australian first for TixTrack ticketing with Art Gallery of NSW implementation

Australian first for TixTrack ticketing with Art Gallery of NSW implementation
November 23, 2021

US-based ticketing technology provider TixTrack has advised of its first Australian installation with the introduction of its Ticketure software at the Art Gallery of NSW.

The Sydney attraction introduced the new ticketing technology ahead of last weekend’s opening of its Sydney International Art Series exhibition Matisse: Life & Spirit, Masterpieces from the Centre Pompidou, Paris.

Commenting on what the technology will offer, Art Gallery of NSW Director of Public Engagement, Miranda Carroll stated “the implementation of TixTrack’s Ticketure software will ensure the Art Gallery of NSW has a fit-for-purpose, adaptable and sustainable technology solution.

“Importantly, we will now have flexibility to meet our changing needs into the future.”

Providing modern, cloud-based ticketing solutions for cultural attractions and live entertainment sectors, TixTrack’s products include Nliven - a reserved-seating system for recurring theatrical and event performances - and Ticketure - a general admission or timed entry event solution designed exclusively for aquariums, attractions, museums, tours and zoos.

Allows visitors to easily timed entry as well as tickets for exhibitions and events, Ticketure is an API-based, mobile-first ticketing management solution designed for general admission, as well as timed entry, for events and exhibitions.

TixTrack co-founder and Chief Executive, Steven Sunshine states “Ticketure is a modern, cloud-based solution created as a mobile-first product, built from the ground-up with timed entry events in mind.

“It also offers tight integrations to memberships.”

Explaining the arrival of the company in Australia, Sunshine added “we’ve been looking at the Australian market for quite a while.”

With a local partnership with promoter the Michael Cassel Group, TixTrack established an Australian office for sales and support.

Created to bring a rigorous science to the business of ticketing, TixTrack is proud of its 98% customer retention rate which it sees as a direct reflection of commitment to clients and the ability to add tangible value to their enterprise.

Ticketure is currently used galleries around the world including Chicago’s The Museum of Science and Industry, The Broad in Los Angeles and the newly opened Academy Museum of Motion Picture, also in Los Angeles.

Matisse: Life & Spirit, Masterpieces from the Centre Pompidou, Paris runs at the Art Gallery of NSW until 13th March 2022.

Construction of the Art Gallery of NSW’s Sydney Modern expansion is scheduled to finish in the first half of next year.

Contact TixTrack on 02 8006 1334.

Related Articles

22nd November 2021 - Stakeholders release South Australian Arts and Cultural Tourism Strategy

19th November 2021 - New $50 million Shepparton Art Museum expected to serve as a cultural beacon

18th November 2021 - Risk management the key to way out of attractions industry’s insurance crisis

15th November 2021 - Victorian Government commits additional $241 million for Melbourne Arts Precinct Transformation

12th November 2021 - QAGOMA joins Cultural Attractions of Australia

1st November 2021 - Victorian Government heralds reopening of entertainment venues and cultural attractions

19th October 2021 - Pass looks to grow visitation to Melbourne’s best attractions and experiences

12th October 2021 - Bendigo Art Gallery chosen to participate in Victorian Government’s Vaccinated Economy trial

4th October 2021 - City of Newcastle agrees to back Newcastle Art Gallery expansion with further funding

23rd September 2021 - Uneven path to return of live entertainment in Melbourne and Sydney

11th August 2021 - Australian live entertainment groups call for federal insurance guarantee

8th July 2021 - VMA says Australia getting vaccinated is the key to live entertainment industry’s road to recovery

7th June 2021 - Broken Hill Regional Art Gallery set to close for extensive repairs

8th September 2020 - Foundations set for Sydney Modern Project

20th May 2020 - Art galleries and museums to reopen from 1st June as NSW Government lifts regional travel ban

17th November 2019 - Construction commences on the Sydney Modern Project

1st September 2019 - NSW Government announces new builder for Sydney Modern development

18th March 2019 - Death of longtime Art Gallery of NSW Director Edmund Capon

29th November 2018 - Expansion approved for the Art Gallery of NSW

6th February 2018 - Objections to loss of Royal Botanic Gardens green space to halt Art Gallery of NSW expansion?

20th June 2017 - Sydney Modern project receives $20 million donation

14th June 2017 - Art Gallery of NSW gets $244 million funding for Sydney Modern expansion

21st April 2017 - Uncertain future for Art Gallery of NSW Director Michael Brand

27th May 2015 - Art Gallery of NSW reveals winners of design project for $450 million extension

29th October 2014 - Leading architects invited to reimagine Art Gallery of NSW

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks



    SimplySwim is a school management solution that helps swimming school owners and managers optimize operations by automating functions such as managing class schedules, billing and…

read more

Aquatics / Education / Recreation / Safety / Technology



Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues


Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues


Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology



ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation



Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business