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ATEC flags Australia’s export tourism recovery as slow but steady

ATEC flags Australia’s export tourism recovery as slow but steady
June 16, 2024

Australian Tourism Export Council has flagged Australia’s export tourism industry as continuing on its slow but steady recovery with the number of international holiday maker arrivals now at 74% of 2019 levels.

While the volume of inbound travellers to Australia continues its steady recovery month-on-month, Australians are heading overseas for their holidays at a remarkable rate surpassing the numbers seen in April 2019.  

ATEC Managing Director Peter Shelley noted “Australia’s export tourism industry is on a slow and steady recovery and while the numbers are not jumping back to previous levels as fast as outbound, we are seeing improvements each month.

“While this is slower than we’d like overall, there is still a growth trend which, if it continues, should see us back to 2019 levels towards the end of this year or early 2025. 

“Despite a slow recovery, our industry remains positive and fully engaged in rebuilding our inbound markets.” 

The latest data released by the Australian Bureau of Statistics reveal while Australian’s are once again enjoying travelling the globe in droves, there are changes to the source countries of our inbound markets. 

Shelley added “we are now seeing good growth in inbound visitation from markets including India, Indonesia and South Korea compared to 2019 and, encouragingly, the China market is also showing positive signs of recovery. 

Related Articles

15th May 2024 - ATEC welcomes Federal Government budget funding commitment to export tourism 

11th May 2024 - ATEC highlights Australia’s tourism marketing costs are climbing

17th February 2024 - ATEC highlights China visitor recovery slower than expected for Lunar New Year   

10th November 2023 - ATEC recognises tourism industry excellence at 2023 Awards and Graduation ceremony 

1st November 2023 - ATEC highlights GenAI as tourism’s biggest revolution

15th October 2023 - South Australia to host ATEC export tourism marketplace

19th September 2023 - ATEC tourism tutorial to refresh knowledge on Chinese market

9th September 2023 - ATEC launches an array of new market focused Host programs

1st September 2023 - ATEC concerned about high airfares and limited capacity damaging tourism exports

14th August 2023 - ATEC partners with Destination NSW to offer tourism businesses free inbound training

11th August 2023 - ATEC welcomes Australia returning to China’s list of Approved Destination Status nations


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