Latest News

Back to Latest News back

 

Asian travellers seek new experiences

Asian travellers seek new experiences
January 16, 2016

A high proportion of Asian tourists are seeking new travel experiences this year with one in five (20%) saying they would be looking for adventure tourism experiences, according to findings in the latest TripBarometer study jointly published by the Pacific Asia Travel Association and partner TripAdvisor.

The study, conducted by independent research firm Ipsos, shows that 76% of Asian travellers want to ‘try something new’ this year (as against 69% of all those questioned globally). One in four Asian travellers will go solo, 21% will opt for a cruise and 20% are likely to participate in adventure tourism.

Indonesian travellers are the biggest thrill-seekers, according to the TripBarometer study, with 30% planning to book an adventure travel holiday in 2016. Indian and Thai travellers (each 29%) are also set to take a more adventurous trip.

These findings are contained in the latest PATA Connected Visitor Economy Bulletin that highlights six key travel trends for 2016.

Other findings showed global economic uncertainties appear to be having minimal impact upon travel budgets. The study finds that one in three travellers is planning to spend more on leisure trips this year. Although inflation contributes to rising travel costs for some, a significant number of those planning to spend more (49%) state that it’s because they and/or their family members deserve it. Thirty one percent believe that such spending is an important contribution to maintaining good health and wellbeing.

This year Baby Boomers (65 yrs+) will spend, on average, US$7,500 on travel; Generation X travellers (35 to64 years) are budgeting US$5,000, and Millennials (18 to 34 yearrs) will be allocating a more modest US$2,400. Other key trends extracted from the study show:

A rise in ‘TV tourism’ with travellers increasingly influenced by what they have seen on their TV screens

The need to stay cool and connected has never been greater and travellers questioned placed air-conditioned rooms and in-room Wi-Fi at the top of their ‘must-have’ requirements. Globally, 63% state that airconditioning is essential when choosing leisure accommodation

Accommodation owners will continue to monitor closely the comments published on websites such as TripAdvisor with 59% planning to invest more in online reputation management

The PATA Connected Visitor Economy Bulletin is published regularly by the Pacific Asia Travel Association. The survey by Ipsos questioned 34,026 travellers in 32 separate source markets.

For more information go to www.pata.org/store

Image: China's Haohan glass suspension bridge.

8th October 2015 - GUESTS SCREAM AS GLASS FLOOR SHATTERS ON CHINESE CLIFFSIDE WALKWAY

30th November 2014 - UN REPORT SHOWS GROWING VALUE OF GLOBAL ADVENTURE TOURISM

5th October 2014 - ONLINE AUDIT TOOL FOR ADVENTURE TOURISM

25th March 2014 - NAUTICAL EVENTS AND ADVENTURE TOURISM WILL ATTRACT VISITORS TO PERTH

4th June 2013 - GROWTH IN EXTREME ACTIVITIES AS YOUNGER PEOPLE MOVE AWAY FROM ‘STRUCTURED’ SPORT

3rd April 2013 - ADVENTURE TRAVEL TRADE ASSOCIATION RELEASES VALUES STATEMENT AS MEMBERSHIP PREREQUISITE 

19th November 2010 - FORGET LEISURE: FOCUS ON THE EXPERIENCE INDUSTRY

17th June 2010 - CHINA’S FIRST OUTDOOR PURSUITS EXHIBITION

Share your news. If you have industry news that you’d like us to include in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at leisure@ausleisure.com.au with details. We rely on industry contributions, and remember, our content is not paid for advertorial.

 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

The Pool Enclosure Company

Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosures

read more

Aquatics / Design / Recreation / Venues

 
 

TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business