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Asahi agrees non-alcohol drinks deal at Perth’s Optus Stadium

Asahi agrees non-alcohol drinks deal at Perth’s Optus Stadium
February 16, 2023

Optus Stadium and Asahi Lifestyle Beverages have signed a landmark new deal that will see Western Australians served brands including Pepsi Max, Solo, Schweppes and Gatorade at the venue.

The five-year deal, will see Asahi’s non-alcohol drinks served for the first time at the 60,000-seat capacity venue.

Welcoming Asahi Beverages to the venue, Optus Stadium Chief Executive, Mike McKenna stated “the strength and depth of Asahi Lifestyle Beverages’ non-alcohol portfolio is a huge factor for us.

“We also have a strong focus on sustainability and making sure we minimise our carbon footprint. Asahi Beverages’ sustainability commitments, including their focus on recycled content in their bottles, will help ensure we offer Optus Stadium visitors beverages that are increasingly sustainable.”

With the link set to see around 700,000 litres of drinks sold to 1.5 million fans each year, Asahi Lifestyle Beverage Chief Executive, Nigel Parsons noted “we are tremendously excited to be getting more of Australia’s best non-alcohol drinks in the hands of Western Australian sport and entertainment fans, while increasing the variety of beverages on offer. Our drinks are already well-loved in Western Australia, but this will give them a huge boost.

“We’ll also use our iconic drinks to help bring the partnership to life for fans with new competitions, promotions and activations at the Stadium.”

Last year, Asahi Lifestyle Beverages entered a partnership with the AFL and its clubs - including West Coast and Fremantle - for Pepsi Max and Solo to become the League’s official soft drinks, Cool Ridge the official water and Gatorade the official sports drink.

Asahi Lifestyle Beverages is Asahi Beverages’ non-alcoholic drinks business in Australia.

In Australia, PepsiCo’s range of drinks are manufactured and distributed by Asahi Lifestyle Beverages.

Image shows (from left): Gary Marshall of Asahi Lifestyle Beverages, Jack Petruccelle of the West Coast Eagles, Hayley Miller from Fremantle Football Club and Greg Sleigh, General Manager of Commercial for Optus Stadium manager Venues Live launching the new partnership.

Related Articles

24th January 2023 - Stadium Karts high-octane experience returns to Optus Stadium

21st January 2023 - Optus Stadium reaches five-year milestone

16th January 2023 - Asahi agrees partnership to supply non-alcoholic drinks to ASM Global’s Australian venues

7th November 2022 - Optus Stadium and Live Ningaloo among gold medal recipients at 2022 Perth Airport WA Tourism Awards

30th August 2022 - Celebrity chef Matt Moran named Culinary Ambassador at Sydney’s Accor Stadium and CommBank Stadium and Optus Stadium in Perth

7th July 2022 - Optus Stadium named Venue of the Year at TheStadiumBusiness Awards

5th May 2022 - Optus Stadium’s accessible rooftop experiences an Australian first

25th March 2022 - Perth’s Optus Stadium set to welcome up to 45,000 fans for AFL round three

9th March 2022 - New Vertigo rooftop experience launched at Perth’s Optus Stadium

25th February 2022 - Western Australia’s top sports stars recognised at Perth’s Optus Stadium

10th September 2021 - VenuesLive steps up recruitment drive for Optus Stadium hospitality staff

5th September 2021 - Staff shortages result in long F&B queues during AFL semi-final at Perth’s Optus Stadium

31st August 2021 - AFL 2021 Grand Final to be played at Perth’s Optus Stadium

21st September 2021 - Bankwest Stadium gains new naming rights as part of CommBank investment in Western Sydney


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