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Anytime Fitness makes significant improvement to member experience in Australia

Anytime Fitness makes significant improvement to member experience in Australia
January 23, 2024

To enhance its members' experience in clubs across Australia, Anytime Fitness - with more than 550 clubs and 650,000 members - has recently launched AF SmartCoaching technology and AF App.

AF SmartCoaching will provide Anytime Fitness members with personalised coaching that can now be accessed via the app anytime, anywhere. The app also features the ability for members to upgrade to the AF Access Pass and enjoy the convenience of opening the door to clubs around Australia with their smartphone. 

The tech rollout is part of the brand’s continuous strategy to provide members with Anytime Fitness access and coaching both inside and outside a club to ultimately improve their personal health.

Simon Thompson, General Manager of Anytime Fitness notes “the new tools and technology represent the biggest improvement to the member experience we’ve made since AF started in Australia 15 years ago.

”With reciprocal access to 550+ clubs in Australia and 5500 clubs around the world included with every membership, we are already the most convenient brand on the planet. Now, we can also provide every member with a personalised experience, anywhere, anytime both in and out of the club to help them achieve their health and wellness goals.”

Anytime Fitness’s AF SmartCoaching technology captures member activity and performance both inside and outside an Anytime Fitness club. Data and predictive analytics “super charge” Anytime Fitness coaches, helping to produce a personalised health and fitness plan for each member. Through the app, members can access their customised plan, which includes training and nutrition, as well as recovery tips and guidance. As their plan progresses, a body composition scanner is used to measure progress, allowing clients to see progress a standard scale can’t.  As goals are reached, new programs are designed to match a member’s increased fitness level.

In addition, members can use the app to schedule fitness consultations, sessions for personal or group training, chat with a coach through text and video calls, and more. AF coaches can also access the member’s data and track progress in real-time, while offering motivational support and answers via written responses and short video demonstrations to important questions. Non-members can access select app features, but coaching services within the app are for members only.

Nicole Noye, Collective Wellness Group Chief Executive adds “the evolution of Anytime Fitness from a 24/7 gym to a connected ecosystem including digital access and the next step in personalised coaching is a huge step forward.

“We recognise that our members are active not just in our gym and need access to content and support anywhere, anytime. We are truly excited about the next step in our fitness journey.”

To download the AF app, please visit the App Store or Google Play directly from your iOS or Android smartphone.

For more information about AF SmartCoaching, the app, or to locate a nearby Anytime Fitness club, visit

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