AusLeisure

AFL and Reddit have partnered to deliver a world first sports partnership that will allow fans to develop their own sporing avatars.

The global first partnership between a traditional sports league and an online social community will see AFL-themed Avatar gear on Reddit available for every club during the 2022 AFL men’s season with fans able to personalise their Avatar on Reddit with club gear to proudly showcase their colours and club.

Explaining that the partnership with Reddit provides fans an authentic connection to footy on one of the largest online community platforms, AFL Executive General Manager - Customer and Commercial, Kylie Rogers stated “the AFL community on Reddit is one of the most active and vibrant online homes for footy fans, so we’re excited to collaborate on a sporting world first that allows fans to represent their club proudly. Our primary focus is to build an emotional connection between our fans and the game, and partnering with Reddit allows us to do this in a totally new way with some of our most passionate fans.”

Through Reddit’s Avatar builder, ‘redditors’ can create their own profile Avatar, complete with hair, jackets, event-themed gear, and now - the guernseys of their favourite AFL club.

To create and save an AFL-themed Avatar on Reddit, AFL fans need to sign up to or sign into their Reddit account, then under their Profile, select ‘Style Avatar’. From there, the AFL club jersey avatars will be available under the ‘Explore’ tab until 31st July 2022 and will remain available in the Avatar builder for the entire 2022 season.

Once a redditor has customised an Avatar for their profile image, they will see it on their profile page, profile hovercard, in comments they leave, and in posts they create. Avatars enable redditors to closely align with their favourite communities, while also giving themselves individuality, distinction, and prestige.

Related Articles

10th May 2022 - AFL announces club membership numbers surpassing one million

20th April 2022 - AFL and Be Media launch first phase of their five-year NFT and Metaverse partnership

12th April 2022 - AFL Chief Executive Gillon McLachlan to step down at end of season

6th April 2022 - AFL Grand Final Legacy delivers sport infrastructure projects in Queensland

5th April 2022 - 89% rise in AFLW club membership numbers

25th March 2022 - Perth’s Optus Stadium set to welcome up to 45,000 fans for AFL round three

23rd March 2022 - Sharp EIT to provide Marvel Stadium screens as part of AFL partnership

22nd March 2022 - AFL teams to use Catapult Vector technology for high performance analysis

16th March 2022 - AFL’s St Kilda FC announce chief executive succession plan

13th March 2022 - Gillon McLachlan concerned that youth turning away from playing AFL

1st March 2022 - AFL Chief Executive Gillon McLachlan ‘excited’ by redevelopment of Melbourne’s Marvel Stadium

23rd February 2022 - AFL plans return to normality for 2022 season

21st February 2022 - Survey reveals AFL fans concerned over gambling advertising

18th February 2022 - Victorian stadiums to be allowed 100% capacity for upcoming AFL Season

16th February 2022 - AFL reveals that COVID safe measures cost $76 million

4th February 2022 - AFL coach Rick Hanlon named Cairns region’s Citizen of the Year

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.