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Leading global event, recreation and sport technology company ACTIVE Network® has released the ‘Strategic Event Planning Handbook’, an interactive, step-by-step guide giving comprehensive advice on planning race events.

After 15 years in the endurance industry, ACTIVE Network® has worked with hundreds of thousands of events and figured out what organising strategies work best.

Described as a “complete guide to planning race events”, the interactive Playbook is designed to help race and event organisers put together race strategies that will help event and race organiser increase event revenue throughout the participant journey.

The free to download Playbook includes:

• Explanations of revenue-generating tactics that enhance the participant’s experience.
• Insights on registration processes, pricing strategies, teams and groups and merchandising to maximise revenue streams.
• Shared experiences from global race events that have grown their revenue.

With over 55,000 endurance event clients and 15 years of experience, ACTIVE Network® is the world's leading provider of recreational event management software solutions.

Race event clients include The Hong Kong Standard Chartered Marathon, Electric Run, The Stampede and Sanitarium Weet-Bix Kids TRYathlon.

ACTIVE Network®, Vice-President Marketing Reagan Attle explains "we understand that endurance event organisers want to generate more revenue while constantly improving the race experience for participants.

“It’s important that event organisers try to incorporate new revenue channels each year to drive their event revenue.

"Our online registration software solutions are built to increase event revenue and deliver an optimum participant user experience.”

“Active Network’s race registration software solutions are built to push participation and get rid of administrative work so you can focus on the race.”

Explaining the Atlas Multisport, 7 Sunshine Coast Marathon’s experience with ACTIVE Network® software solutions, event organiser Jason Crowther adds “we don't want registrations to be too difficult for participants.

“We found that ACTIVE Works Endurance has a seamless and secure system. A big plus for us this year was being able to add our team entries.

“We've already found that has increased our numbers because one person can control it and share it, rather than individually everyone having to enter."

Click here to download this comprehensive guide to learn how to increase your event revenue.

Lower image shows the Sanitarium Weet-Bix Kids TRYathlon.

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