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ACTIVE Network marks five year partnership with Triathlon Australia

ACTIVE Network marks five year partnership with Triathlon Australia
April 14, 2016

Data solutions, activities and events provider ACTIVE Network has this week marked five years of working with Triathlon Australia as its exclusive technology provider for online event entries and membership management.

The anniversary has also seen ACTIVE and Triathlon Australia celebrate passing the major milestone of more than 20,000 Triathlon Australia members joining online for the 2015/16 season.

In the five years of the partnership, Triathlon Australia’s membership has grown from nearly 12,000 members in 2011 to more than 20,000 memberships in 2016 – illustrating both the growth of the sport of triathlon in Australia as well as members’ adoption of online registrations.

Triathlon Australia leverages ACTIVE’s Membership Manager platform to streamline the administration of club and membership management. ACTIVE’s industry-leading solution enables Triathlon Australia to collect membership payments online, view real-time membership reports and easily communicate with members via integrated communication tools.

Stuart Hoopmann, National Manager, Corporate Services for Triathlon Australia explains “our mission is to be the leading triathlon nation and grow the sport of triathlon in Australia.

“Managing and growing our membership is vital. We needed a robust platform that would allow us to simplify our membership administration.

“We worked closely with ACTIVE to help shape its membership manager solution.

“They are a true partner, listening to our challenges and providing us an opportunity to participate in the development process. Because of this collaboration, ACTIVE is a big part of how we will realize our goals and mission.”

ACTIVE Membership Manager integrates with ACTIVE’s robust technology platform for online entries and database management, ACTIVEWorks® Endurance, making it even easier for members to register for an event. With the integration, Triathlon Australia is able to automatically and seamlessly validate members and offer member discounts during the online entry process, without a manual cross check process of its member database. The platform is capable of offering participants the opportunity to sign up for memberships in an event registration form and it both reminds members of their upcoming renewal fees and due dates while easily allowing them to renew those memberships automatically and conveniently. Triathlon Australia was able to auto-renew more than 11,000 active members in July 2015 with Membership Manager and registered more than 21,000 members in total for the 2015/16 season.

Sam Renouf, General Manager - Sport at ACTIVE Network adds “ACTIVE is hugely committed to the sport of triathlon, and we continue invest in our solutions to meet the needs of governing bodies like Triathlon Australia and its affiliates.

“Five years ago, we were excited to begin a long-term partnership with Triathlon Australia to learn more about the pain points and challenges they face in managing their membership.

“We strive to lessen the administrative burden so organizers can focus on growing their participation and the sport overall.

“The combination of ACTIVEWorks and Membership Manager along with our data insights platform, timing technology and virtual event bags offering, enables us to deliver a comprehensive solution that benefits the organiser across the entire participant lifecycle and meets the needs of event organizers, local sports clubs, universities/colleges and national governing bodies in one solution.”

Triathlon Australia and its affiliates use ACTIVEWorks Endurance for its centralised online entry capabilities, its mobile expertise, marketing solutions and data management capabilities. 

For more information, click here to contact the Active Network via their entry in the Australasian Leisure Management Supplier Directory.

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