Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Active Network launches all-purpose mobile suite for meetings and events
The Active Network has launched a groundbreaking suite of mobile applications that provides an all-purpose portfolio for professional meetings and events. With Active Network's Business Solutions, organisers can easily produce full-featured mobile applications for meetings and events of any size, helping reduce the time and expense of implementation.
The Business Solutions mobile suite leverages technology and best practices developed for some of the world's largest, most sophisticated enterprise conferences. Its powerful features include personal event scheduling, local-attraction search, surveys and attendee-to-attendee messaging. The suite offers innovative gamification capabilities that are designed to help drive attendee brand engagement, inspire attendee networking, and give organizers a new source of intelligence.
It also offers QR-code contact exchange, giving attendees a quick and convenient way to share contact details. Taken together, these features help enable event participants to engage more deeply with peers, speakers and exhibitors while providing organizers and marketing executives a way to promote content, monitor events and track results.
Bruno Group Signature Events President Michelle Bruno explains "studies tell us that people would rather lose their wallet or their credit card than their mobile phone.
"As event organisers, our job is to create the richest and most engaging experiences for attendees, and today that means giving them a convenient way to connect with us -and each other - on their mobile devices. Active Network's comprehensive mobile suite makes that easier than ever before."
Whether organisers need an out-of-the-box application for attendee management or a feature-rich, highly configurable application for annual conferences, the Business Solutions mobile suite offers flexible options powered by proprietary technology. For attendees, the suite provides opportunities for closer engagement and more effective networking. For suppliers, it offers the ability to manage, review and evaluate RFPs on the go. For marketers and planners, it provides an easy way to produce mobile experiences that attendees increasingly demand, while creating a valuable new source of business data, already digitised and ready for analysis.
Active Network Senior Vice President Business Solutions JR Sherman adds "we have had a long history of innovation with mobile technology for our customers, demonstrating that mobile is an essential part of any customer engagement program.
"In order to build lifetime value with customers and employees, organisations need to think about meetings and events not just in terms of logistics and spend management, but in terms of long-term engagement. Mobile is an intrinsic component to achieve that vision."
Active Network's Business Solutions serves customers of all sizes, including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos, with a single technology suite for all their event-management needs. The Business Solutions technology suite includes
Conference for large flagship conferences, RegOnline for attendee management solutions, StarCite® SMM for strategic meetings management and event expense management, and the StarCite Supplier Marketplace for connecting events with suppliers.
Active Network has launched an educational podcast series on the next generation of technology for meetings and events, which can be reached by clicking here.
Active Network can be contacted on 02 9006 1381 (in Australia) or 0800 446 927 (in New Zealand), E: firstname.lastname@example.org
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