Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Abu Dhabi’s Miral introduces facial recognition at Yas Island theme parks
Miral, the developer behind the main attractions at Abu Dhabi’s Yas Island, has launched FacePass, a contactless technology that allows visitors to enter and shop within Yas Island’s theme parks using facial recognition.
Aimed at enhancing guest safety and well-being during the COVID-19 pandemic, FacePass was activated at Ferrari World Abu Dhabi, Yas Waterworld and Warner Bros World Abu Dhabi on Tuesday.
Ali Nimer, Executive Director of Digital and Technology at Miral, explained that the technology has been introduced “to connect the physical and digital identities of our guests”.
Linked to each of the attractions' ticketing systems, FacePass means guest won’t need to use their hands while entering.
Nimer explained that guests need to “download the Yas Island mobile app, create their account and take a selfie. That way their facial features are saved in the app.
“When they want to access the theme parks, they just purchase the tickets, come to the turnstile, look at the camera, and the turnstile will open. The new technology eliminates the need to physically interact with turnstiles.”
With guests also able make contactless payments at select shops and restaurants within the theme parks, Nimer added “the cashier will ask if the guest wants to pay using FacePass and when the guest smiles at the camera and the transaction is made.”
After being tested on more than 250 people, the technology is being rolled out across Yas Island in phases, with a long-term goal to integrate FacePass technology into all Yas Island assets, from access points for residential areas to retail destinations, restaurants and bars.
Explaining this strategy Miral Chief Executive, Mohamed Abdalla Al Zaabi advised “Yas Theme Parks are the first in the region to implement complete contactless access and payment solutions.
“This cutting-edge functionality is in line with our digital transformation strategy, and a testament to achieving our vision of positioning Yas Island as a top global destination for entertainment, leisure and business.”
Images show FacePass in use at Warner Bros World Abu Dhabi.
14th February 2021 - Asia’s theme parks undergo development of new attractions
8th January 2021 - Abu Dhabi’s new Etihad Arena to open with fans in attendance for UFC fights
6th October 2020 - SeaWorld Abu Dhabi on track for 2022 completion
31st August 2020 - Abu Dhabi Government advances ‘safe zone’ concept for large scale events
21st August 2020 - Asian attractions and theme parks events look to bounce back in 2021
6th April 2020 - Extended closure announced for UAE theme parks
21st October 2019 - New Universal Studios in Beijing to use facial recognition for guest access
3rd December 2017 - Tokyo Disneyland looks to introduce facial recognition for pass holder access
13th November 2017 - Facial recognition to drive new sporting revenues
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd. Vivaticket is the ideal strategic partner for the organisation and management of your…read more
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!