A whole new view: Telstra to launch AFL app for Google Glass

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A whole new view: Telstra to launch AFL app for Google Glass

January 21, 2014

Marketing / Sport / Technology / Venues /

AFL fans with access to Google Glass will be able to view the game in a whole new way during the coming season with the launch of the first dedicated app for the internet-connected eyewear.

AFL Glassware will give Glass-equipped AFL fans access to live match commentary, scores and scheduling when it launches in 2014. It will be one of the first sporting apps worldwide, ahead of the England's Premier League and the NFL in the US.

Created in partnership with local developer Seventh Beam, the app will allow fans to tune into live game commentary via Glass's built-in ear piece, or choose to have it translated to text via the optical head-mounted display.

It will also allow customers to view live scores and statistical information throughout AFL matches.

Telstra Director Digital Media and Content Adam Good said the AFL Glassware app put Australian football fans at the forefront of wearable technology.

Good explained "AFL Glassware is about bringing fans closer to the game than they've ever been before.

"Imagine a translucent heads-up display unobtrusively positioned in your vision field, giving you real-time updates on what's happening around the league.

"It will be the ultimate way to stay connected to the game with a simple glance, while staying part of the activities around you."

Good said the Google Glass app was the next development in Telstra's digital partnership with the AFL that had already led to more than 1.7 million fans downloading the AFL Live app, featuring live match streaming on smartphones and tablets.

The app's developer, Seventh Beam, said AFL Glassware would be an experience to remember for first time users.

Seventh Beam Director Jeff Smith added "the experience of having all your footy scores and updates presented to you in this new and immersive way is an exciting thing for AFL fans.

"This sort of technology is something most people haven't had access to before, so we're really excited to be working with Telstra to bring it to sports fans here."

For more information go to www.afl.com.au/news/2013-09-27/a-new-way-to-watch

15th January 2014 - TECHNOGYM LAUNCHES GOOGLE GLASS CONTROLLED TREADMILL

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