Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
85% of patrons look to return to arts and culture events, but not yet
85% of audiences plan to return to arts and cultural events in the future, with 78% planning to attend just as they did in the past and 7% even more often, according to a new research of how Australian audiences are looking beyond the Coronavirus pandemic.
However, only 22% of audiences are comfortable attending events as soon as restrictions are lifted with almost three quarters of Australians (67%) saying they will attend when they deem the risk of transmission to be minimal. 11% won’t be back until there is no risk at all.
The Audience Outlook Monitor research is being delivered in Australia in an unprecedented coming together of research agencies Patternmakers (Sydney) and WolfBrown (USA) in collaboration with six government agencies: the Australia Council for the Arts; Creative Victoria; Create NSW; Arts Queensland; Department of Premier and Cabinet (South Australia) and the Department of Local Government, Sport and Cultural Industries (Western Australia).
Over 23,000 respondents from 159 organisations contributed to the aggregated results that are freely available in an accessible dashboard to assist artists and cultural organisations of all kinds in understanding how audiences feel about attending events again.
Baseline data was collected in May 2020 in a cross-sector collaborative survey involving museums, galleries, performing arts organisations and festivals, from the country’s largest companies to micro ones in regional Australia.
These organisations simultaneously sent a survey to a random sample of their audiences, who had attended a cultural event, such as a concert, exhibition, festival, author talk or art workshop since January 2018.
The results show that the pandemic will affect who comes back when, and the size of events and the type of interactions with which audiences feel comfortable. With respect to artistic content, the vast majority agree they will be most interested in the same kinds of events they used to attend (93%).
Commenting on the findings, Australia Council Chief Executive, Adrian Collette stated “creativity will be vital to our national recovery as we seek to bring life back into our cities and regions. This research provides valuable and promising insights into the future of the cultural and creative sector, while highlighting the initial challenges in encouraging audiences to return to live experiences.
It will be cultural experiences that will have people hitting the road for domestic tourism, and the shared experiences of live performances and public events that will draw us back into our urban and regional centres and their restaurants, bars and cafes. This will play a critical role in boosting consumer confidence overall.”
The Audience Outlook Monitor will collect data again in July and September, to track how audience sentiment changes as conditions change, and people are allowed to resume gathering in larger groups.
Tandi Palmer Williams, Managing Director of research agency Patternmakers adds “by capturing this level of detail about changing attitudes, we can provide artists and cultural organisations with timely information to plan ahead and make the best possible decisions about re-opening.”
For more information about the study, and to access the Snapshot Report, visit the Audience Outlook Monitor website at www.thepatternmakers.com.au/covid19
23rd March 2020 - LPA seeks targeted financial stimulus for live performance industry
19th February 2020 - Alice Nash appointed as the Australia Council Executive Director of Arts Investment
16th January 2020 - Health and wellbeing feature in latest Australia Council grants
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide. Our…read more
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!