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Women in Fitness Association announces Chief Operating Officer appointment

Women in Fitness Association announces Chief Operating Officer appointment
January 14, 2021

As part of its strategic plan to grow globally this year, the Women in Fitness Association (WIFA) has announced the appointment of Jennifer Halsall as Chief Operating Officer.

Advising of the appointment as part of the expansion of its support team at its headquarters in the US city of Denver, WIFA Chief Executive and founder, Lindsey Rainwater stated “onboarding Jennifer as our COO is a vital step among many that WIFA is taking to support women in the fitness industry.

“We recognise the critical conjuncture of the fitness industry and therefore are responding with supporting the women in fitness more than ever (and) are focused on creating stronger programs for our members and most importantly giving them access to each other in an environment that supports helping them help each other to achieve their goals.

“WIFA is living out this commitment to women by onboarding Jennifer and growing our support team. Her perspective and historical success will breathe life into our marketing and operations in a fresh way allowing for new levels of industry impact.

“We have made the commitment to tackle vital topics like group fitness and personal trainer compensation, business support for working mothers and diversity equity and inclusion of the women in leadership in our industry.

“We acknowledge the need for change and are innovating to meet this challenge. Jennifer will be working directly with myself and Morgan to live out our mission to change the face of fitness.”

Halsall (pictured) brings a strong, extensive background in marketing, product development and operational roles with over 20 years of experience in the fitness sector.

Welcoming her new role in delivering WIFA’s global ambitions she says “this is an absolute dream job to be able to work in an industry I love with an association that I truly believe in as a part of a team of amazing and talented women.”

With WIFA’s Director of Operations, Morgan Hills-Adetoye expecting her a child in March, after maternity leave she will return to focus on Member Engagement and developing the WIFA event strategy.

WIFA is also seeking an Operations Coordinator.

Click here for information on the vacancy.

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