AusLeisure

With lockers ensuring the safety of personal belongings and enhancing the overall experience for guests, members and patrons, Australian-owned VLocker is aware that its customers require seamless integration of their locker systems with all aspects of their facility management.

With the broadest array of system integration possibilities for aquatic centres, fitness clubs, theme parks, waterparks and a range of other leisure environments, Australian-owned Vlocker offers the broadest array of system integration possibilities.

Facilitated by a containerised software development approach, which leverages sophisticated APIs to ensure smooth integration, an example of VLocker’s commitment to integration is its unique partnership with Roller Software, another leading Australian company.

VLocker General Manager - WW Sales & Marketing, Raymond Malpas explains “our revenue-sharing model is flexible and tailored. We offer a tiered approach where our customers benefit directly from their success - the higher the attendance and revenue they generate, the greater their share.

“Vlocker is at the forefront of guest access technology. We support a wide range of methods, including QR codes and RFID, and are also leading the way in biometrics with thumbprint and facial recognition.

“Furthermore, we are actively piloting cutting-edge guest access technologies, set to be an industry first.”

Malpas notes “venues are increasingly challenged by declining revenues and guest attendance, a trend likely to intensify during periods of financial difficulty.

“A key focus for many parks is cultivating repeat customers rather than solely relying on occasional tourists. To address this, parks are exploring strategies such as rewards programs.

“Vlocker is actively partnering with parks to integrate locker hire benefits as a valuable component of these loyalty initiatives.

“While many parks might consider lockers a minor aspect of guest services, it's crucial to recognise that a locker is often the first and last point of interaction for a guest.

“This makes the locker experience pivotal in shaping overall guest perception. A seamless and positive locker interaction can leave a great lasting impression, whereas a negative experience has the potential to significantly detract from the entire visit. Ensuring an exceptional (A1) locker experience is therefore critical for positive guest perception.”

Developing solutions to operational issues that certain venues face, VLocker’s highly innovative Dual Access Ride Locker was developed to provide a solution to the problem of guests having access to short term locker space while riding the latest high intensity inverted rollercoasters and thrill rides.

Commenting on this innovation, which was recognised at the 2017 IAAPA Brass Ring Awards achieving second place in the Best New Product Concept Award, Malpas, adds “it is a mandatory requirement to provide ride lockers on inverted rides.

“This is a significant challenge since it can potentially see the need for a large number of lockers. Historically, most ride lockers have been positioned before entering the queuing area - which has meant that the number of lockers required needs to cater for the maximum number of guests queuing for a ride.”

Enhancing Operational Efficiency
At Perth’s Crown Casino, VLocker has introduced a series of cutting-edge features for an effortless and user-friendly guest experience.

Designed for guests, the fully cashless locker system supports various digital payment methods, including Apple Pay and Android Pay. Access is easy with secure PIN codes, with no need for keys or physical tickets.

Since its installation, the Casino reports fewer guest complaints - showing the system’s reliability and ease of use – while routine maintenance takes no more than two minutes.

This self-sufficient model reduces the need for outside support and licensing fees, saving money.

Andrew Della Vedova, Crown Perth’s Loyalty Operations Manager, noted “guests have mentioned the simplicity of use. With less maintenance than the old system, staff can focus on other important duties.”

Support
Family owned Vlocker is proud to have its development and customer service teams located in Australia with dedicated support staff providing 24/7 assistance.

Click here to contact VLocker via their entry in the Australasian Leisure Management Supplier Directory.  

The latest innovations in lockers are explored in a feature in the March/April 2025 issue (#167) of Australasian Leisure Management.

Subscribers and members of Australasian Leisure Management’s partner organisations will receive this issue of the publication in the mail. Subscribers can click here to view this issue online.

Images: VLocker systems offer seamless integration with all aspects of their facility management (top), the fully cashless locker system supports various digital payment methods (middle) and VLocker installation at Perth’s Crown Casino (below).

Related Articles

10th October 2024 - Foot Locker signs as major partner of WNBL

1st December 2020 - Western Australia’s leading health groups urge Crown Perth to make casino entirely smoke-free

1st December 2017 - Movie World ends locker hire fees on Superman Escape ride

17th November 2017 - VLocker wins IAAPA Award for innovative ride locker

11th May 2016 - Ongoing success for VLocker in North America

1st December 2014 - Supplier Directory Profile: Vlocker

23rd April 2013 - Biometrics enhance Locker Room Security

15th December 2011 - Burswood Entertainment Complex to become Crown Perth

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