Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Virgin Active launches global marketing campaign
Virgin Active has launched its first-ever global marketing campaign, which focuses on the fitness club group’s innovative approach to cycling, yoga and floor training.
The Go There campaign will run across 10 countries in four continents, and introduced the audience to its multiple group exercise classes, including its The Pack cycling concept, and functional training floor innovation The Grid.
It will also project its “wide range of facilities”, including pools and changing rooms.
A statement from Virgin Active advised that the campaign positions the company as “the partner to help anyone feel the positive mental, emotional and physical benefits of exercise”.
Advertisements will be seen through broadcast and video on demand channels, as well as cinema, billboard, mobile and social media.
Virgin Active Chief Marketing Officer Clare Gambardella stated “we wanted to focus on what keeps our members motivated all year around.
“For many it’s the fantastic feeling that exercise can inspire – whether it’s getting fired up in cycle classes, feeling grounded in a yoga session, or the satisfaction of knowing that they’re beating their personal best on the gym floor.”
17th January 2017 - VIRGIN SPORT ANNOUNCES FIRST INTERNATIONAL EVENTS
26th August 2016 - VIRGIN ACTIVE EXPANDS PRESENCE IN THAILAND WITH SIAM DISCOVERY CLUB OPENING
2nd June 2016 - VIRGIN ACTIVE TO OPEN 30 FITNESS CLUBS IN SINGAPORE AND THAILAND
6th January 2016 - VIRGIN ACTIVE DELIVERS PRECISION NUTRITION
20th September 2015 - BRANSON ACKNOWLEDGES KEY PEOPLE BEHIND THE EXPANSION OF VIRGIN ACTIVE
14th September 2015 - VIRGIN ACTIVE RAMPS UP GROWTH PLANS IN AUSTRALIA AND EAST ASIA
3rd August 2015 - VIRGIN ACTIVE OPENS NEWEST CLUB ON COLLINS STREET IN MELBOURNE
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…read more
INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!