AusLeisure

Veritas Events’ appointment of Daniel Lowe as Creative Director, bolsters their in-house full-service creative capabilities offered to clients for delivery and execution of events and brand experiences.

A well-established business operating since 1992, Veritas Events are a dynamic and innovative full-service event management agency based in Sydney and Melbourne. They see themselves as thought leaders and experience creators, helping Australian and global businesses with creative solutions and delivery of end-to-end brand experiences locally and internationally.

With over 15 years of experience, Lowe’s work has seen him provide creative direction and strategy, producing immersive brand experiences to some of the most iconic international and Australian brands including Samsung, Commonwealth Bank, Kia Australia and Nespresso.  

Lowe joined Veritas Events as a Senior Producer in January 2020. Being the Australian subsidiary of BI WORLDWIDE, a leader in performance incentives and recognition, the strategic intent behind his elevation looks to provide brands an enhanced spectrum of creative solutions as an end-to-end engagement agency all under one roof - creative strategy, brand experiences, event management, digital media, technical production, employee and channel incentive and engagement solutions.

Eugene Kennedy, Managing Director of Veritas Events and BI WORLDWIDE Australia explains “early on, we knew we had hired someone special when Dan joined us.

“It was the beginning of when our industry was needing a paradigm shift. Our business was impacted as were many other event agencies. Dan had the fortitude, work ethic and sheer determination to carry us through. Now, looking beyond Covid, we are so excited to have Dan lead our creative client experiences. This role is an investment in our current and future clients.”

On his appointment, Lowe advised “a fiery passion of mine is to give life, creativity and imagination to our clients’ brand experiences. Clients place their trust in us when Veritas Events are honoured with their business. We are the custodian of their brand throughout the entire brand experience, from conceptualisation right through to execution.

“We are now entering a period of new opportunities in the events industry. There is so much we have learnt, particularly over the past 24 months, strategically designing innovative and bespoke event concepts that helps brands tell their story and provide engagement in a hybrid environment. I’m excited to take on this new role at Veritas Events, building on our end-to-end creative offering to create experiences and memories for our clients and their attendees.”

Veritas Events is wholly owned subsidiary of BI WORLDWIDE (www.BIWORLDWIDE.com.au), a global leader in event management, loyalty and engagement solutions. 

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