Augmented Creative
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…
read moreThe Opening Ceremony for the Beijing Winter Olympics held on 4th February 2022, was enhanced visually by the ultra-high definition (UHD) display on the stage of the National Stadium (also known as the Bird’s Nest) created by Unilumin and BOE Technology.
The Opening Ceremony for the Beijing Winter Olympics delivered a stunning visual event that combined digital technology with impressive creative designs. It was not only technologically advanced, but dynamic, aesthetically pleasing, and experiential.
Before the official start, Zhang Yimou, who was the director of the Opening Ceremony, had already dropped hints that this year the Winter Olympics would be totally different. The stage floor of the Opening Ceremony was illuminated by the largest 8K UHD ground display system in existence, with an overall area of 10,393 square meters. Not only was it the largest in the world, but it also used cutting edge technology.
As the exclusive partner in LED lighting for Team China, Unilumin was granted the right to use the Team China trademark in May 2021. The Winter Olympics feature other lighting products by Unilumin, such as the lighting for the preparation offices in the General Administration of Sport, training centres such as the Beijing Wukesong Arena, training centres for athletes, and the swimming pool.
This continues a long tradition of cooperation between Unilumin and sport. Since 2014, Unilumin has supported every major sporting event, from the 2014 Sochi Winter Olympics, to the 2016 Rio Olympics, to the 2018 FIFA World Cup in Russia, to the 2020 Tokyo Olympics. It has also supported other sports events hosted in China such as the 2021 Summer World University Games in Chengdu, and the Hangzhou 2022 Asian Games.
Images: The Ground Display System in the National Stadium (also known as the Bird’s Nest)
18th January 2022 - Further spectator restrictions for Winter Olympics amid omicron detection in Beijing
7th January 2022 - Beijing Games Organisers pledge to deliver sustainable Winter Olympics
5th January 2022 - Beijing Winter Olympics staff enter ‘bubble’ at Games venues
12th November 2021 - Beijing ice sports venue to operate at one-fifth capacity during Winter Olympics
30th September 2021 - China to restrict Beijing 2022 Winter Olympics tickets to residents
10th February 2021 - Glass digital sports floor revolutionises arena concepts
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