AusLeisure

UBX is continuing to expand globally with the launch of its boxing and strength fitness concept in Japan across three locations in Tokyo: Kodemacho, Kagurazaka and Omori.

This entry into Japan marks the brand’s 7th global entry, joining their existing 100+ locations across Australia, New Zealand, Singapore, Ireland, the UK, and the U.S, and is the next step in their roadmap towards 500+ gyms globally by 2033.

This growth has been achieved through a combination of direct entry from the Australian-based HQ team and strategic Master Franchise partnerships with Prova Group (Japan) and Empowered Brands (UK and Ireland).

Together with Prova Group, UBX is set to open a minimum of 145 locations in Japan over the next 10 years.

Tim West, UBX co-founder and Managing Director advises "Japan is an exciting market for UBX due to its strong interest in boxing, longstanding affinity with martial arts, and long list of world champions including former P4P #1 boxer Naoya Inoue. As seen globally, consumer interest and participation often follows professional success in sport.”

In June, UBX launched is first USA location in Larchmont, New York which has welcomed over 200 members and over 2,400 visits since opening. Meanwhile, following their March launch, the UK and Ireland now have four locations actively open with over 200 more in the works.

Further reinforcing the brand’s stronghold in boxing, UBX has signed a partnership with adidas Combat Sports globally to co-brand and collaborate on product design, marketing, and distribution efforts for the release of boxing gloves, apparel, staff uniform and equipment.

UBX was founded in 2016 in Brisbane, Australia by Queensland's own fitness and tech entrepreneur, Tim West, and four-time world champion, Australian boxer, Danny Green, and today is the world's fastest-growing boxing fitness franchise.

UBX Managing Director West notes that “Our mission is to give everyone the opportunity to train like a boxer without stepping into the ring. We want to create the largest boxing community worldwide…Boxing is experiencing a new golden era and demand follows public interest.”

UBX offers a one-of-a-kind fitness experience by combining boxing and strength training in a 12-round circuit. The company's mission is to democratise boxing and provide an opportunity for everyone to train like a professional boxer. Setting itself apart from traditional gyms, UBX fosters an environment that is fun, flexible, addictive, and inclusive. By offering unparalleled flexibility and accessibility, UBX has quickly become the world's leading boxing and strength provider.

As UBX UBX (pronounced You-Box) continues to expand its global footprint, the brand remains committed to its core values of delivering a unique fitness experience while making boxing accessible to all. With its exceptional growth trajectory and unwavering dedication, UBX is poised to become the go-to destination for boxing enthusiasts worldwide.

For more information, visit UBX's website

All images. Credit UBX

Related Articles

28th June 2023 - UBX opens first USA fitness studio in New York state

23rd February 2023 - UBX fitness brand launches ‘Workout Like Creed’ training program

13th February 2023 - UBX fitness brand announces plans to open more than 145 gyms in Japan

1st October 2022 - UBX launches its first global campaign to support Mental Health Week

30th July 2022 - Former Australian Wallabies strength coach appointed as UBX Head of Strength and Conditioning

29th December 2021 - Brisbane-based 12RND announces partnership to expand UBX Training brand in UK and Ireland

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.